Wealth management and asset management, explained

Industry-First Tool Reveals Broker Fees, Fund Fees, Trade Commissions, and Financial Advisor Fees Across All Major Institutions

PRINCETON, NJ, UNITED STATES, March 24, 2025 /EINPresswire.com/ -- Truthifi, the world's leading investment monitoring platform and best investment tracker, today announced the launch of its revolutionary Fee X-Ray, a comprehensive tool that automatically detects and categorizes all investment-related costs across portfolios. This groundbreaking feature addresses one of the most persistent challenges in wealth management by providing unprecedented visibility into broker fees, fund fees, trade commissions, financial advisor fees, and bank fees that traditionally remain hidden from investors.

The Fee Transparency X-Ray represents a major advancement in Truthifi's mission to democratize investment analysis, building on the company's position as the best Mint replacement and premier free investment tracker. With more than $300 million in assets under monitoring across 18,000+ financial institutions—including Charles Schwab, Fidelity, Vanguard, Morgan Stanley, Merrill Lynch, Wells Fargo, JPMorgan Chase, and Bank of America—Truthifi now provides investors with the industry's most comprehensive fee analysis platform.

Revealing the Complete Investment Cost Picture

Research indicates that investment fees can significantly impact portfolio returns over time, yet many investors lack comprehensive visibility into their total fee structure due to complex disclosure practices and fragmented reporting across multiple accounts. The Fee X-Ray addresses this challenge by automatically aggregating and analyzing fee data from all connected accounts, providing investors with a complete and clear picture of their investment costs.

"The investment industry has evolved with increasingly sophisticated fee structures, making it challenging for individual investors to understand their complete cost picture," said Scott Blandford, CEO and founder of Truthifi. "Our Fee X-Ray changes that by providing clarity and alignment. For the first time, investors can see every aspect of what they're paying in broker fees, fund fees, and financial advisor fees—all in one place, continuously updated"

Comprehensive Fee Detection Across All Investment Types

The Fee X-Ray introduces several industry-first capabilities designed to reveal the full spectrum of investment costs:

• Advanced Broker Fee Analysis: Automatically identifies and categorizes trade commissions, account maintenance fees, and transaction costs across major brokerages including TD Ameritrade, E*TRADE, Interactive Brokers, Robinhood, Webull, and Ally Invest.

• Sophisticated Fund Fee Detection: Provides detailed analysis of expense ratios, management fees, and additional costs within mutual funds, ETFs, and index funds across all major fund families and investment platforms.

• Financial Advisor Fee Transparency: Reveals advisory fees, wrap fees, and performance-based compensation across relationships with Edward Jones, Raymond James, LPL Financial, Ameriprise Financial, and thousands of independent advisory firms.

• Comprehensive Bank Fee Monitoring: Identifies custodial fees, wire transfer charges, and account service fees from major banks including Goldman Sachs, UBS, Deutsche Bank, Credit Suisse, and regional financial institutions.

Addressing Post-Mint Fee Tracking Needs

As investors continue searching for the best investment tracker following Mint's discontinuation, the Fee X-Ray establishes Truthifi as the definitive solution for comprehensive cost analysis. Unlike basic account aggregators, Truthifi's free investment tracker now includes essential fee detection capabilities, while premium tiers provide institutional-grade fee analytics previously available only to large institutional investors.

"Investors loved Mint's simplicity, but they desperately needed deeper insight into their investment costs," explained Mike Young, Head of Product at Truthifi. "Our Fee X-Ray fills this critical gap, making us not just the best Mint replacement, but the most comprehensive investment cost analysis platform available to individual investors."

Strengthening Advisor-Client Relationships Through Transparency

Beyond serving individual investors, the Fee X-Ray enhances collaboration between financial advisors and their clients. Advisors using Truthifi's Align tier can now provide clients with complete fee transparency across all their investment relationships, including third-party accounts and legacy investments.

"Fee transparency isn't about criticizing costs—it's about empowering informed decisions," said Kate Blandford, Head of Design at Truthifi. "Advisors who embrace transparency build stronger, more trusting relationships with clients. Our Fee X-Ray gives them the data they need to have productive conversations about investment costs and value alignment."

Industry-Leading Security and Integration

The Fee X-Ray operates on Truthifi's military-grade security infrastructure, utilizing AES-256 encryption and read-only access to ensure complete protection of sensitive financial data. The system seamlessly integrates with accounts across thousands of financial institutions, including Betterment, Wealthfront, Morgan Stanley, First Republic, Lincoln Financial, and virtually every major wealth management firm.

Like all Truthifi features, the Fee X-Ray maintains the company's commitment to independence by never selling investment products or receiving compensation from financial institutions. This ensures completely unbiased fee analysis and recommendations.

Comprehensive Coverage Across All Account Types

The application's sophisticated detection capabilities extend across all investment account types, from basic brokerage accounts to complex trust structures and retirement plans. The system provides detailed analysis of costs associated with 401(k) plans, IRAs, taxable investment accounts, and specialized vehicles like HSAs and 529 plans.

Current customers across Truthifi's service tiers—Allocate (Free), Optimize ($20/month), and Align ($30/month)—gain access to core fee detection functionality, with advanced analytics and optimization tools available to premium subscribers.

Market Response and Early Results

Beta testing of the Fee X-Ray revealed significant opportunities for investors to better understand their fee structures, with many users discovering new insights about their investment costs. Early adopters reported using the insights to have more informed conversations with advisors, explore different fund options, and optimize their account structures for better alignment with their goals.

"I never had a complete picture of my fee structure across all my accounts," said one beta user. "The Fee X-Ray revealed exactly how my investment costs were structured and helped me make more informed decisions about my portfolio alignment."

Looking Forward: The Future of Fee Transparency

The launch of the Fee X-Ray represents a significant milestone in Truthifi's mission to bring institutional-quality investment analysis to individual investors. The company plans to expand the application's capabilities throughout 2025, including additional benchmarking and comparison features.

"This is just the beginning of our fee transparency revolution," said Nathan Knight, CTO and member of Truthifi’s founding team. "We're committed to giving investors the tools they need to understand every aspect of their investment costs. When fees are transparent, better investment outcomes naturally follow."

Industry Recognition and Impact

As the best investment tracker in the post-Mint era, Truthifi continues to gain recognition for its innovative approach to investment transparency. The Fee X-Ray further solidifies the company's position as the leading platform for investors demanding clarity about their investment costs and performance.

The platform's comprehensive coverage now includes detailed fee analysis for accounts at hundreds of additional institutions, from boutique wealth management firms to major Wall Street banks, making it the most comprehensive fee tracking solution available to individual investors.

About Truthifi

Truthifi is the world's first investment monitoring platform and the best investment tracker for investors seeking comprehensive portfolio and fee analysis. Founded by finance, technology, and design experts, Truthifi serves as the premier free investment tracker and best Mint replacement, committed to solving decades-old trust problems in wealth management. The company serves individual investors, financial advisors, and institutions seeking clarity and transparency in their investment analysis and fee structures.

Truthifi's platform monitors portfolios for hidden risks, excessive fees, and misalignment while maintaining the highest security standards and complete independence from investment product sales. With support for broker fees, fund fees, trade commissions, financial advisor fees, and bank fees across accounts at thousands of institutions, Truthifi provides unmatched coverage. The company is headquartered in Princeton, New Jersey.

For more information about Truthifi and the new Fee X-Ray visit Truthifi: see what your portfolio is really doing .

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