Introduction
Truthifi™ Corporation and/or its affiliates (“Truthifi,” “we,” “us,” or “our”) offers an investment-monitoring service through its website, Truthifi.com (the “Site”), and may offer additional products and services in the future (collectively, the “Services”).
This Privacy Policy explains how Truthifi collects, uses, and protects your personal information when you use or evaluate our Services.
Important: Truthifi provides data-driven insights only. We are not an advisory service and do not provide investment, financial, or legal advice. Our mission is to deliver factual, unbiased information to help you make your own informed decisions.
Information we collect
We may collect personal information that can identify you (such as your name, email address, and contact details) and other information that does not identify you directly. When you provide information through our Site, it may be transferred to servers located in the United States or other countries where we and our partners operate.
We collect and store personal information that you voluntarily provide, including:
Contact details (name, address, phone number, email).
Financial information related to your holdings, investments, and transactions when you use our Services.
Demographic and interest information.
Communications you send to us (for example, customer-support messages, reviews, or feedback).
We may also automatically collect technical data such as IP address, browser type, device identifiers, and activity on our Site. For more about cookies and analytics, see “Cookies and technologies” below.
Connecting to your financial accounts
To deliver our Services, you may choose to connect your financial and investment accounts so we can retrieve factual information about your holdings and transactions.
We use industry-leading, secure data-aggregation partners — including Morningstar (By All Accounts), Plaid, and Envestnet (Yodlee)—to connect to your accounts.
Your passwords never reach our servers. Truthifi does not see, store, or have access to your financial institution usernames or passwords.
Tokenized, read-only access. Our aggregation partners use tokenized connections that allow Truthifi to retrieve your account information without storing or transmitting your credentials.
We can’t move your money. Truthifi’s access is strictly read-only; we cannot move, transfer, or withdraw funds from your accounts.
We never sell your data. We do not rent, sell, or trade your personal information to anyone — ever.
We don’t store payment-card numbers. If you subscribe to a paid plan, Stripe processes your payment securely. Truthifi does not store your card details.
Some account-connection screens (such as those hosted by Plaid Link) are served directly by our partners. Any credentials you enter on those screens are provided directly to that partner, not to Truthifi.
Information retrieved through these connections is transmitted using bank-level encryption and securely stored on our systems and by our partners, subject to their respective privacy policies.
Cookies and technologies
We use cookies and similar technologies to remember user preferences, improve performance, and analyze trends.
We may collect log-file data including IP address, browser type, and referring pages.
You can control cookies in your browser settings; disabling them may limit certain site functions.
How we use the information we collect
We use your information to:
Deliver the Services you request.
Provide customer support and communicate with you.
Analyze usage patterns to improve our offerings.
Enforce our Terms and protect Truthifi and our users.
We may aggregate and anonymize user data for research or benchmarking. Aggregated data cannot identify you and is not considered personal information.
How we protect your personal information
We use bank- and military-grade security measures to protect your data from unauthorized access, disclosure, or misuse.
Transport Layer Security (TLS) encrypts information in transit between your device and our systems.
256-bit AES encryption protects stored data.
Access to personal data is restricted to authorized employees with a legitimate business need.
Although no system is 100 % secure, we continuously monitor and improve our safeguards.
If you have security questions, contact support@truthifi.com.
When we share information
We share personal information only as described in this Policy:
With authorized service providers (such as Stripe, Plaid, Yodlee, and By All Accounts) who perform services on our behalf.
To comply with law, subpoenas, or valid legal processes.
To investigate or prevent fraud or other illegal activity.
With your consent.
If Truthifi undergoes a merger, acquisition, or sale, you’ll be notified via email and/or prominent notice on our Site.
Third parties
Our partners (including Morningstar | By All Accounts, Plaid, Envestnet | Yodlee, and Stripe) have their own privacy policies governing how they use and store your information.
These companies or their servers may be located in the United States or other countries. We encourage you to review their privacy policies directly.
Third-party websites
Our Site may link to other websites that are not operated by Truthifi. We are not responsible for the privacy practices of those sites. Review their policies before providing any personal information.
Subscription cancellation and data deletion
You may cancel your subscription online at any time. If you choose to cancel, your access to Truthifi’s Services will be discontinued, though your account and data will remain securely stored unless you request deletion. You may re-subscribe at any time.
If you wish to have your personal data removed, you must submit a deletion request by contacting support@truthifi.com.
Once we verify your request, we will promptly delete your financial and transaction data retrieved from your connected accounts.
We may retain limited information (for example, your email address, account status, or past communications) for legal, fraud-prevention, or recordkeeping purposes.
Until a verified deletion request is received, we may retain your personal data to comply with legal obligations and maintain service integrity.
Retention of information
We retain personal data until you request its deletion or as long as necessary to:
Provide and maintain the Services.
Comply with legal obligations.
Prevent fraud and enforce our Terms.
Preserve the integrity of our systems.
After we receive a verified deletion request, we permanently remove the associated financial and transaction data from our systems and from our aggregation partners.
Choices about communication
You may unsubscribe from marketing emails using the link provided in each message or by contacting us at support@truthifi.com.
Job applicants
Information submitted through our Site for job applications will be used solely for recruiting purposes and may be shared with third-party providers who help manage applications.
Public areas and social features
Information you post on public sections of our Site (reviews, chat rooms, forums) is visible to others. Use caution before sharing personal details.
Social-media widgets (like share buttons) may collect IP and usage data and are governed by their respective providers’ policies.
Children’s privacy
Truthifi’s Services are not intended for individuals under 18 years of age, and we do not knowingly collect information from children. If such data is discovered, we will delete it promptly.
International users
If you access our Site from outside the United States, your data may be transferred to and processed in the U.S. or other countries with different privacy laws.
We take reasonable steps to protect your information consistent with this Policy.
Changes to this privacy policy
We may update this Policy periodically. The latest version will always be available at Truthifi.com/privacy with an updated “Last updated” date.
For material changes, we’ll notify you by email or prominent site notice before the update takes effect.
Contact us
If you have questions about this Privacy Policy or our data practices, please contact: support@truthifi.com.