Join the movement today.

Truthifi™ needs investors like you to help us decode the world’s wealth providers. Request early access today, scan your portfolio, and together, we'll find the truth.

Get early access

Join the movement today.

Truthifi™ needs investors like you to help us decode the world’s wealth providers. Request early access today, scan your portfolio, and together, we'll find the truth.

Get early access

Join the movement today.

Truthifi™ needs investors like you to help us decode the world’s wealth providers. Request early access today, scan your portfolio, and together, we'll find the truth.

Get early access

Privacy Policy

Privacy Policy

Privacy Policy

Effective August 20, 2024

Effective August 20, 2024

Your privacy matters.

Your privacy matters.

Truthifi™ understands how critical privacy is to earning and maintaining your trust. This tenet drives all of the decisions we make, as well as how we gather, use and store any information we acquire from you.

We created this Privacy Policy to be as clear and direct as possible about how we gather and use your non-public personal information and other types of personal information (“Personal Information”) and to assist you in exercising your privacy rights.

Truthifi™ understands how critical privacy is to earning and maintaining your trust. This tenet drives all of the decisions we make, as well as how we gather, use and store any information we acquire from you.

We created this Privacy Policy to be as clear and direct as possible about how we gather and use your non-public personal information and other types of personal information (“Personal Information”) and to assist you in exercising your privacy rights.

Introduction

Truthifi™ Corporation and/or its affiliates (“Truthifi,” “we,” “us,” and/or “our”) currently offers an investment monitoring service through its website, Truthifi.com (the “Site”), and may offer additional products and services in the future (collectively, the “Services”). This Privacy Policy describes how Truthifi treats your Personal Information when you use or evaluate our Services.

Information we collect about you

We may collect personal information that can identify you, such as your name and email address, and other information that does not identify you. When you provide personal information through our Site, the information may be sent to servers located in the United States and other countries around the world.

We may collect and store any personal information you enter on our Site or provide to us in some other manner. This includes identifying information, such as your name, address, email address, and telephone number. We also may request information about your interests and activities, your gender and age, your financial life and other demographic information, as well as public information such as reviews and comments, and other information you view or contribute to the Site.

If you choose to use Truthifi’s Services, we will request usernames and passwords in order to access information as it relates to your financial and investment accounts. Truthifi does not store your usernames or passwords for financial institutions on its servers. We do not store your credit card number when you sign up for a paid subscription.

We work with Morningstar | By All Accounts, Plaid, and Envestnet | Yodlee, our financial account data aggregation partners to collect your holdings and transaction data from your accounts on your behalf and Stripe, our payment processing partner to process payments for our Services. Your data is transmitted and stored securely (as described below) on our servers, Morningstar | By All Accounts, Plaid, Envestnet | Yodlee, and Stripe may also store your data, subject to their own privacy policies.

We use various technologies to collect information from your computer and about your activities on our site. As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

Technologies such as cookies and scripts are used by Truthifi and our third-party analytics providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to remember users’ settings, for authentication, and to measure advertising and promotional effectiveness. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Some of our pages utilize framing techniques to serve content from our partners, including Morningstar | By All Accounts, Plaid, Envestnet | Yodlee, and Stripe, while preserving the look and feel of our site. Please be aware that you are providing your personal information to these third parties.

How we use the information we collect

We will never rent, sell or trade your Personal Information to anyone. Ever.

We may use information that we collect about you to: deliver the products and services that you have requested; provide you with customer support; perform research and analysis about your use of our products or services; communicate with you by email or telephone about Truthifi products or services; develop and display content tailored to your interests on our site; enforce our terms and conditions; manage our business; and perform functions as otherwise described to you at the time of collection.

We may aggregate your data and similar data from other users into larger sets of anonymous personal financial data. This aggregated information does not identify particular users or otherwise allow anyone to recover sensitive information about individual users. Aggregate information belongs to Truthifi, and is not subject to this Privacy Policy.

How we protect your personal information

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of your sensitive personal information between your computer and our system. We encrypt the transmission of that information using Transport Layer Security (TLS) technology, use firewalls to help prevent unauthorized persons from gaining access to your personal information and store it on our servers using 256-bit AES encryption. We want you to feel confident using our Site to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. If you have any questions about security on our Site, you can contact us at support@truthifi.com.

We may share personal information

We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on our Site or while using our services.

We will share your personal information with third parties only in the ways that are described in this Privacy Policy.

We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include processing credit card payments and collecting holdings and transaction data from financial services provider. These service providers may have access to personal information needed to perform their functions.

We also may disclose your information: 1) In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or other government or regulatory agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us. 2) When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site terms and conditions or other agreements or policies. 3) To any other third party with your prior consent to do so.

If Truthifi is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Third parties

Any third parties to whom we may disclose personal information, including Morningstar | By All Accounts, Plaid, and Envestnet | Yodlee, our financial account data aggregation partners and Stripe, our payment processing partner, may have their own privacy policies that describe how they use and disclose personal information. Those policies will govern use, handling, and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties. These entities or their servers may be located either inside or outside the United States.

Third-party websites

There are places on our Site where you may click on a link to access other websites that do not operate under this Privacy Policy. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy policies of all third-party websites you visit by clicking on the “privacy” link typically located at the bottom of the webpage you are visiting.

No rights of third parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

How you can access your information

If you have an online account with us, you have the ability to delete your personal information and close your account online, or by contacting our support team at support@truthifi.com.

If you cancel your account, we will delete your personal financial and transaction data. After you close your account, you will not be able to sign in to our Site or access any of your personal information. However, you can open a new account at any time. If you close your account, we may still retain certain information associated with your account (such as your email address and certain communications with you) for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our Site or our users, or take other actions otherwise permitted by law. If you close your account, we will delete the transaction data we have downloaded from your data providers.

In addition, if certain information has been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.

Choices about communication

You may choose to stop receiving our communications by following the unsubscribe instructions included in each or you can contact us at support@truthifi.com.

Job applicants

If your personal information is submitted through our Site when applying for a position with our company, the information will be used solely in connection with considering and acting upon your application. We may retain your personal information for a period of time, but only for the purpose of considering your application for current or future available positions. This information may be shared with third-party service providers retained by us to collect, maintain, and analyze candidate submissions for job postings.

Blogs, bulletin boards, reviews, and chat rooms

We may provide areas on our Site where you can post information about yourself and others; communicate with others; post reviews of products, establishments, and the like; and upload content (e.g., pictures, videos, audio files, etc.). Whenever you voluntarily disclose personal information on publicly viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

Children’s Online Privacy Protection Act (COPPA)

We are committed to protecting the privacy of children. Visitors under 18 years of age are not permitted to use and/or submit their personal information on our Site. We do not knowingly solicit or collect information from visitors under 18 years of age. If we obtain actual knowledge that we have collected personal information about an individual under 18 years of age, that information will be immediately deleted from our Site. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

Social media widgets

Our Site may include social media features and widgets, such as a share button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing the features.

Visiting our website from outside the United States

This Privacy Policy is intended to cover collection of information on our website from residents of the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the “last updated” date at the top of this document. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending an email to the email address you most recently provided us in your account registration (unless we do not have such an email address), and/or by prominently posting notice of the changes on our Site prior to the change becoming effective. We recommend that you check our Site from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

How to contact us

If you have any questions about this Privacy Policy or our information-handling practices please contact us at support@truthifi.com.

Introduction

Truthifi™ Corporation and/or its affiliates (“Truthifi,” “we,” “us,” and/or “our”) currently offers an investment monitoring service through its website, Truthifi.com (the “Site”), and may offer additional products and services in the future (collectively, the “Services”). This Privacy Policy describes how Truthifi treats your Personal Information when you use or evaluate our Services.

Information we collect about you

We may collect personal information that can identify you, such as your name and email address, and other information that does not identify you. When you provide personal information through our Site, the information may be sent to servers located in the United States and other countries around the world.

We may collect and store any personal information you enter on our Site or provide to us in some other manner. This includes identifying information, such as your name, address, email address, and telephone number. We also may request information about your interests and activities, your gender and age, your financial life and other demographic information, as well as public information such as reviews and comments, and other information you view or contribute to the Site.

If you choose to use Truthifi’s Services, we will request usernames and passwords in order to access information as it relates to your financial and investment accounts. Truthifi does not store your usernames or passwords for financial institutions on its servers. We do not store your credit card number when you sign up for a paid subscription.

We work with Morningstar | By All Accounts, Plaid, and Envestnet | Yodlee, our financial account data aggregation partners to collect your holdings and transaction data from your accounts on your behalf and Stripe, our payment processing partner to process payments for our Services. Your data is transmitted and stored securely (as described below) on our servers, Morningstar | By All Accounts, Plaid, Envestnet | Yodlee, and Stripe may also store your data, subject to their own privacy policies.

We use various technologies to collect information from your computer and about your activities on our site. As is true of most websites, we gather certain information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

Technologies such as cookies and scripts are used by Truthifi and our third-party analytics providers. These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

We use cookies to remember users’ settings, for authentication, and to measure advertising and promotional effectiveness. Users can control the use of cookies at the individual browser level. If you reject cookies, you may still use our site, but your ability to use some features or areas of our site may be limited.

Some of our pages utilize framing techniques to serve content from our partners, including Morningstar | By All Accounts, Plaid, Envestnet | Yodlee, and Stripe, while preserving the look and feel of our site. Please be aware that you are providing your personal information to these third parties.

How we use the information we collect

We will never rent, sell or trade your Personal Information to anyone. Ever.

We may use information that we collect about you to: deliver the products and services that you have requested; provide you with customer support; perform research and analysis about your use of our products or services; communicate with you by email or telephone about Truthifi products or services; develop and display content tailored to your interests on our site; enforce our terms and conditions; manage our business; and perform functions as otherwise described to you at the time of collection.

We may aggregate your data and similar data from other users into larger sets of anonymous personal financial data. This aggregated information does not identify particular users or otherwise allow anyone to recover sensitive information about individual users. Aggregate information belongs to Truthifi, and is not subject to this Privacy Policy.

How we protect your personal information

We take appropriate security measures (including physical, electronic and procedural measures) to help safeguard your personal information from unauthorized access and disclosure. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business functions. In addition, we use encryption in the transmission of your sensitive personal information between your computer and our system. We encrypt the transmission of that information using Transport Layer Security (TLS) technology, use firewalls to help prevent unauthorized persons from gaining access to your personal information and store it on our servers using 256-bit AES encryption. We want you to feel confident using our Site to transact business. However, no system can be completely secure. Therefore, although we take steps to secure your information, we do not promise, and you should not expect, that your personal information, searches, or other communications will always remain secure. If you have any questions about security on our Site, you can contact us at support@truthifi.com.

We may share personal information

We want you to understand when and with whom we may share personal or other information we have collected about you or your activities on our Site or while using our services.

We will share your personal information with third parties only in the ways that are described in this Privacy Policy.

We may share your personal information with our authorized service providers that perform certain services on our behalf. These services may include processing credit card payments and collecting holdings and transaction data from financial services provider. These service providers may have access to personal information needed to perform their functions.

We also may disclose your information: 1) In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or other government or regulatory agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. In such cases, we may raise or waive any legal objection or right available to us. 2) When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our Site terms and conditions or other agreements or policies. 3) To any other third party with your prior consent to do so.

If Truthifi is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

Third parties

Any third parties to whom we may disclose personal information, including Morningstar | By All Accounts, Plaid, and Envestnet | Yodlee, our financial account data aggregation partners and Stripe, our payment processing partner, may have their own privacy policies that describe how they use and disclose personal information. Those policies will govern use, handling, and disclosure of your personal information once we have shared it with those third parties as described in this Privacy Policy. If you want to learn more about their privacy practices, we encourage you to visit the websites of those third parties. These entities or their servers may be located either inside or outside the United States.

Third-party websites

There are places on our Site where you may click on a link to access other websites that do not operate under this Privacy Policy. These third-party websites may independently solicit and collect information, including personal information, from you and, in some instances, provide us with information about your activities on those websites. We recommend that you consult the privacy policies of all third-party websites you visit by clicking on the “privacy” link typically located at the bottom of the webpage you are visiting.

No rights of third parties

This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.

How you can access your information

If you have an online account with us, you have the ability to delete your personal information and close your account online, or by contacting our support team at support@truthifi.com.

If you cancel your account, we will delete your personal financial and transaction data. After you close your account, you will not be able to sign in to our Site or access any of your personal information. However, you can open a new account at any time. If you close your account, we may still retain certain information associated with your account (such as your email address and certain communications with you) for analytical purposes and recordkeeping integrity, as well as to prevent fraud, enforce our terms and conditions, take actions we deem necessary to protect the integrity of our Site or our users, or take other actions otherwise permitted by law. If you close your account, we will delete the transaction data we have downloaded from your data providers.

In addition, if certain information has been provided to third parties as described in this Privacy Policy, retention of that information will be subject to those third parties’ policies.

Choices about communication

You may choose to stop receiving our communications by following the unsubscribe instructions included in each or you can contact us at support@truthifi.com.

Job applicants

If your personal information is submitted through our Site when applying for a position with our company, the information will be used solely in connection with considering and acting upon your application. We may retain your personal information for a period of time, but only for the purpose of considering your application for current or future available positions. This information may be shared with third-party service providers retained by us to collect, maintain, and analyze candidate submissions for job postings.

Blogs, bulletin boards, reviews, and chat rooms

We may provide areas on our Site where you can post information about yourself and others; communicate with others; post reviews of products, establishments, and the like; and upload content (e.g., pictures, videos, audio files, etc.). Whenever you voluntarily disclose personal information on publicly viewable web pages, that information will be publicly available and can be collected and used by others. For example, if you post your email address, you may receive unsolicited messages. We cannot control who reads your posting or what other users may do with the information you voluntarily post, so we encourage you to exercise discretion and caution with respect to your personal information.

Children’s Online Privacy Protection Act (COPPA)

We are committed to protecting the privacy of children. Visitors under 18 years of age are not permitted to use and/or submit their personal information on our Site. We do not knowingly solicit or collect information from visitors under 18 years of age. If we obtain actual knowledge that we have collected personal information about an individual under 18 years of age, that information will be immediately deleted from our Site. We encourage parents and guardians to spend time online with their children and to participate and monitor the interactive activities of their children.

Social media widgets

Our Site may include social media features and widgets, such as a share button. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing the features.

Visiting our website from outside the United States

This Privacy Policy is intended to cover collection of information on our website from residents of the United States. If you are visiting our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. Please be assured that we seek to take reasonable steps to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Changes to this Privacy Policy

We will occasionally update this Privacy Policy to reflect changes in our practices and services. When we post changes to this Privacy Policy, we will revise the “last updated” date at the top of this document. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending an email to the email address you most recently provided us in your account registration (unless we do not have such an email address), and/or by prominently posting notice of the changes on our Site prior to the change becoming effective. We recommend that you check our Site from time to time to inform yourself of any changes in this Privacy Policy or any of our other policies.

How to contact us

If you have any questions about this Privacy Policy or our information-handling practices please contact us at support@truthifi.com.

Truthifi™ is the world’s first investment monitoring system, for investors who want clarity, advisors who want distinction, and an industry that needs trust.

© 2024 Truthifi, Inc. All Rights Reserved.