No commissions, no ads, no advice. This Huntington Private Bank profile draws only on public records, each linked so you can confirm it yourself.

---

The short answer: is Huntington Private Bank a fiduciary?

It depends on your account: Huntington Private Bank is a fiduciary in its advisory programs, and follows the Regulation Best Interest standard as a broker. Publicly, it files with the SEC as The Huntington Investment Company (CRD #16986). According to its latest Form ADV (filed August 21, 2026), the firm reported $7.9 billion in regulatory assets under management across 42,399 client accounts (Item 5.F), held by 42,398 clients (Item 5.D). Its Form ADV (Item 5.E) lists how it is paid: a percentage of assets under management. Everything that matters here is on the public record, and you can check it in a few minutes.

The brand on your statement and the name on the SEC filing differ, and that matters. Huntington Private Bank's advisory and brokerage business is registered through The Huntington Investment Company, a dual registrant, so its standard of care follows the account. In its advisory programs it acts as an investment adviser with a fiduciary duty. In brokerage accounts it acts as a broker-dealer under Regulation Best Interest (a best-interest obligation at the time of a recommendation, not a continuous fiduciary relationship). Our recommendation: before your next review, ask your Huntington contact to name the legal entity and account type behind each holding, and get the answer in writing. Accounts held at the bank itself, such as trust accounts, may sit outside this Form ADV. Get started with Truthifi

What "fiduciary" means: a fiduciary is legally bound to place a client's interests above its own. (More on fiduciary duty)

Huntington Private Bank at a glance

✅ Verified from public filings, last checked October 5, 2026. Huntington Private Bank (SEC CRD #16986) is a fiduciary in its advisory programs, on a fee-based basis, with $7.9 billion in regulatory assets under management. Every figure below links to its primary source.

What	Huntington Private Bank	Source
SEC CRD	#16986	IAPD
Registration	Investment adviser and broker-dealer (dual registrant)	IAPD
Registered since	October 6, 2000 (SEC)	IAPD
Fiduciary?	Yes in advisory programs, Reg BI in brokerage	SEC Reg BI
Fee model	Fee-based (commissions + advisory)	Form ADV Item 5.E
How it's paid	A percentage of assets under management	Form ADV Item 5.E
Regulatory Assets Under Management	$7.9 billion (Form ADV filed August 21, 2026)	IAPD
Client accounts	42,399 (all discretionary)	IAPD
Employees	520 (415 in advisory roles)	IAPD
Ownership	Parent-owned	Form ADV Schedule A
Disclosures	Records carry disclosure items (common at this size). Review them directly	IAPD
HQ	Columbus, OH	IAPD

---

Huntington Private Bank fees: what you'll pay

What you pay Huntington Private Bank comes down to how the firm is paid. Huntington Private Bank fees depend on the account type: commissions in a brokerage account, an asset-based fee in an advisory program. A brokerage account typically costs you commissions and product costs such as mutual fund sales loads, markups and annuity commissions. Hold an advisory account instead and you pay an asset-based fee rather than trade-by-trade commissions, on top of the underlying fund expenses. So the account type you hold determines the costs you're paying. Its Form ADV (Item 5.E) lists how it is paid: a percentage of assets under management. Get started with Truthifi

Being fee-based means charges can arise from an advisory fee, from commissions, or from both, depending on the account type. Individuals hold roughly 85% of the firm's $7.9 billion, according to Item 5.D of its Form ADV (2026), so the asset-based fee schedule in Part 2A is the document most of its clients will want to read first.

Who owns Huntington Private Bank, and what conflicts does it disclose?

Huntington Private Bank is owned by Huntington Bancshares Incorporated, as listed in Schedule A of its Form ADV. (Form ADV Schedule A)

Because the adviser sits inside a bank holding company, it's worth checking Part 2A for any affiliated products or services used in client accounts. Its Form ADV Part 2A describes the firm's conflicts of interest, including how it and its advisers are paid.

Huntington Private Bank SEC record: disclosures

To check Huntington Private Bank's regulatory record, start with the firm's own filings. Like most large firms, Huntington Private Bank's regulatory records may carry disclosure items, and at that scale the number of disclosures is not by itself a measure of wrongdoing or of the firm's quality. Disclosure counts tend to rise with headcount, so a raw tally says little about misconduct on its own. A larger firm will naturally show more total items than a smaller one simply because more people are registered under it. Read any that matter to you at the source. Any Huntington Private Bank disclosures sit on the public record, not on anyone's characterization of them.

On the record, the firm has been registered with the SEC since October 6, 2000, makes notice filings in 53 jurisdictions according to its IAPD record, and reports 520 employees, 415 of them in investment advisory roles. That's about 80% of staff in advisory work, or roughly 102 clients per advisory employee. Some people search "is Huntington Private Bank legit?" Registration is easy to confirm: it has a public CRD and public filings anyone can pull. Registration confirms it's a real, regulated adviser. It doesn't confirm it's the right fit for you.

Reading Huntington Private Bank reviews against the public record

Reviews of "Huntington" can blend the bank's branches, mortgages and checking accounts with its investment arm, so a star rating may not describe the adviser at all. Before you weigh Huntington Private Bank reviews, check three things this profile takes from the public record. First, whether the account in question is advisory or brokerage, because the standard and the fee differ. Second, what Part 2A says about conflicts tied to its parent, Huntington Bancshares. Third, whether its Form ADV reports any disciplinary history. Read reviews alongside the record, not instead of it.

How to verify Huntington Private Bank yourself

Here's how to confirm all of it in three steps:

1. Check the SEC adviser record (IAPD): https://adviserinfo.sec.gov/firm/summary/16986.
2. Read the filings (Form ADV / Form CRS): linked from the IAPD page.
3. Confirm the entity: match Huntington Private Bank (CRD #16986, legal name THE HUNTINGTON INVESTMENT COMPANY) so you're reading the right firm.

What Huntington Private Bank does and who it serves

On its Form ADV, Huntington Private Bank reports providing portfolio management for individuals, small businesses and institutions and selection of other advisers.

Its Form ADV (Item 5.D) breaks its clients down by type, 42,398 in all:

Client type	Clients	Assets managed
Individuals	41,475	$6.70 billion
High-net-worth individuals	678	$1.09 billion
Charities	27	$12.5 million
Corporations or other businesses	218	$96.1 million

It reports 42,399 client accounts, all managed on a discretionary basis, meaning the firm can trade without seeking your approval first (Item 5.F). That's one account more than the 42,398 clients counted in Item 5.D, so the two figures describe nearly the same group. Its main office is in Columbus, OH.

The mix is the telling part. Individuals make up about 98% of clients and average near $161,000 each, while the 678 high-net-worth clients average about $1.6 million. For a firm branded as a private bank, that profile suggests most of this registration serves everyday Huntington customers rather than only the very wealthy.

It reports it does not take custody of client assets: your money is held by a separate qualified custodian (such as a major brokerage), not the firm itself. That separation is a basic safeguard you can confirm on its Form ADV. Pair it with full discretion and the custodian's statement, not the firm's summary, becomes your independent record of every trade made on your behalf.

---

Great advice runs on the truth. Here's how to bring yours to the table.

Confirming Huntington Private Bank is registered takes a few minutes. With discretionary authority, your Huntington advisor trades the accounts it manages, but it typically sees only those accounts. An employer 401(k), a spouse's IRA at another firm, or fund costs netted out of returns stay outside its view unless you bring them. This is where Truthifi comes in.

How Truthifi can help

Truthifi links your accounts read-only and shows what you own, how it's allocated, how it's performing and where the risk sits, including single-stock exposure, returns next to a benchmark, a fee breakdown of the fees on each account, by type, and your Truthifi Score. You can share the accounts you choose with your advisor at Huntington Private Bank. Get started with Truthifi

Prefer your own AI? A paid Truthifi plan lets you connect an AI assistant that supports MCP sign-in, such as Claude. Truthifi Connect is the lighter membership for people who only want to use their own assistant. Questions about your fees need Monitoring or Monitoring Plus+. Get started with Truthifi · See how Truthifi keeps your accounts secure

Ask AI about your Huntington Private Bank accounts

Once your accounts are connected read-only, you can ask in plain English:

• "What do I own across my Huntington Private Bank accounts and everything else, and how is it allocated?"
• "What am I paying in fees, all in, across these accounts?"

Try it with Truthifi: start for free at app.truthifi.com and run a Monitoring Checkup (limits apply).

No commissions, no ads, no advice: Truthifi is not an investment adviser and doesn't give investment, tax or legal advice. Its access to your bank and brokerage accounts is read-only. Start free (limits apply). Monitoring Checkup is free. Link up to 10 connections, per Truthifi platform data. Plans and limits are on the pricing page → truthifi.com.

---

FAQ

Is Huntington Private Bank a fiduciary? It depends on your account. In its advisory programs it acts as a fiduciary. In brokerage accounts it follows the SEC's Regulation Best Interest standard. Your Form CRS and account agreement should state which standard applies to each Huntington account.

What are Huntington Private Bank's fees? They depend on the account. Brokerage accounts generally pay commissions and product charges. Advisory programs charge an asset-based fee instead of per-trade commissions, plus underlying fund costs. See the Form CRS.

Who owns Huntington Private Bank? Huntington Private Bank is owned by Huntington Bancshares Incorporated, as listed in Schedule A of its Form ADV.

Does Huntington Private Bank have complaints or disclosures? Its regulatory records may carry disclosure items, as is common at its size. A disclosure is not proof of wrongdoing. Read any directly on BrokerCheck and the firm's Form ADV.

Is Huntington Private Bank legit? Huntington Private Bank is registered with the SEC (CRD #16986) and its filings are public on the SEC's IAPD site, which confirms it is a real, regulated firm. Registration doesn't tell you whether it's the right fit or what you'll pay, so read the fee and conflict sections of its Form ADV.

Can AI help me check whether I'm getting good value? Yes. Start free (limits apply): Monitoring Checkup is free and lets you link up to 10 connections. You can also connect an AI assistant you already use (such as Claude). On Monitoring or Monitoring Plus+ you can ask it, in plain English, about the fees on each of your accounts. Truthifi is not an investment adviser and doesn't give investment, tax or legal advice.

---

About this fact pack

About this profile

Truthifi built this profile from the firm's own SEC filings (Form ADV and, where filed, Form CRS). Every page is reviewed by the Truthifi Team before publishing. The Truthifi advisor fact packs are an ongoing series checking U.S. investment advisers against their public filings, one firm at a time.

Read next from the Truthifi blog

• What is a fiduciary?
• Fee-only financial advisor: costs and how to find one
• Are you paying too much? Why that might be the wrong question
• How to ask AI about your real investment accounts
• Robo-advisor vs. human financial advisor: which is better?
• All advisor fact packs on Truthifi

---

A note on sources. The facts on this page come from publicly available documents, Huntington Private Bank's SEC and FINRA filings, each linked inline so you can verify it yourself (SEC data current as of October 5, 2026). This is general information, not financial or legal advice, and Truthifi is not affiliated with Huntington Private Bank. Regulatory records change, so always confirm against the official sources linked above. Spot something that should be corrected? Email us at support@truthifi.com.