No commissions, no ads, no advice. This Sequoia Financial Group profile draws only on public records, each linked so you can confirm it yourself.

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The short answer: is Sequoia Financial Group a fiduciary?

Yes. Sequoia Financial Group is a fiduciary when it acts as your investment adviser, and with $32.2 billion in client assets it is among the larger SEC-registered investment advisers. Publicly, it files with the SEC as Sequoia Financial Advisors (CRD #117756). As of its latest Form ADV (filed August 24, 2026), the firm reported $32.2 billion in regulatory assets under management (a firm-reported figure). Its Form ADV (Item 5.E) lists how it is paid: a percentage of assets under management, hourly charges, subscription fees, fixed fees, and performance-based fees. Everything that matters here is on the public record, and you can check it in a few minutes.

Its Form ADV also reports that a related person is a broker-dealer (Item 7.A), and brokerage accounts fall under Regulation Best Interest instead. Ask which capacity covers each of your accounts. The firm must tell you.

What "fiduciary" means: a fiduciary is legally bound to place a client's interests above its own. (More on fiduciary duty)

Sequoia Financial Group at a glance

✅ Verified from public filings, last checked October 5, 2026. Sequoia Financial Group (SEC CRD #117756) is a fiduciary when acting as your adviser, on an advisory-fee basis, with $32.2 billion in regulatory assets under management. Every figure below links to its primary source.

What	Sequoia Financial Group	Source
SEC CRD	#117756	IAPD
Registration	Investment adviser, with a related person that is a broker-dealer (Form ADV Item 7.A)	IAPD
Registered since	April 19, 2002 (SEC)	IAPD
Fiduciary?	Yes, when acting as your adviser	SEC adviser standard
Fee model	Advisory fees (no commissions reported in Item 5.E)	Form ADV Item 5.E
How it's paid	A percentage of assets under management, hourly charges, subscription fees, fixed fees, and performance-based fees	Form ADV Item 5.E
Regulatory Assets Under Management	$32.2 billion (Form ADV filed August 24, 2026)	IAPD
Client accounts	39,636 (39,549 discretionary)	IAPD
Employees	424 (195 in advisory roles)	IAPD
Ownership	Parent-owned	Form ADV Schedule A
Disclosures	Form ADV answers No to firm-level disciplinary questions	IAPD
HQ	Akron, OH	IAPD

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Sequoia Financial Group fees: what you'll pay

What you pay Sequoia Financial Group depends on which of its pay channels touches your money. The firm charges advisory fees: according to its Form ADV (Item 5.E), it reports no commissions for its advisory services. The same filing reports broker-dealer, insurance or other sales activity by the firm or a related company, business that can be paid by commissions. The advisory menu is wide, too: five pay methods, from asset-based and hourly charges to subscriptions, fixed fees and performance-based fees, so two Sequoia clients can pay on different terms. The details are in its Form ADV Part 2A.

Our take: with five pay methods and a related broker-dealer, the most useful thing to request from Sequoia is a written fee schedule that names the pay method and the capacity (advisory or brokerage) for each account you hold.

Advisory fees are what clients pay the adviser directly. Commissions earned through a related broker-dealer or insurance business are a separate source of pay.

Who owns Sequoia Financial Group, and what conflicts does it disclose?

The brand and its parent share a name, which makes the filing easy to misread. Sequoia Financial Group is owned by Sequoia Financial Group, LLC, as listed in Schedule A of its Form ADV. (Form ADV Schedule A)

Its Form ADV Part 2A describes the firm's conflicts of interest, including how it and its advisers are paid.

Sequoia Financial Group SEC record: disclosures

Sequoia's regulatory record runs back to its SEC registration on April 19, 2002. On its Form ADV, Sequoia Financial Group answers No to the firm-level disciplinary-history questions. You can confirm that on the public record. Individual advisers can have their own records, so look them up on IAPD and BrokerCheck too. Any Sequoia Financial Group disclosures sit on the public record, not on anyone's characterization of them.

According to the same filing, it makes notice filings in 53 jurisdictions and reports 424 employees, 195 of them in investment advisory roles. Whether Sequoia Financial Group is legit has a narrow, checkable answer: it has a public CRD and public filings anyone can pull. Registration shows it's a real, regulated adviser, not that it's the right fit for you.

Reading Sequoia Financial Group reviews against the public record

A Sequoia Financial Group review can tell you whether an advisor returned calls. It won't tell you that 39,549 of the firm's 39,636 accounts are discretionary, that a related person is a broker-dealer, or that the firm or a related person has custody of certain client assets. Before you weigh Sequoia Financial Group reviews, check three things this profile takes from the public record. First, how the firm is paid: it reports advisory fees and no commissions, but it has a broker-dealer or insurance connection. Second, who owns it and what conflicts it discloses. Third, whether its Form ADV reports any disciplinary history. Read reviews alongside the record, not instead of it.

How to verify Sequoia Financial Group yourself

Here's how to confirm all of it in three steps:

1. Check the SEC adviser record (IAPD): https://adviserinfo.sec.gov/firm/summary/117756.
2. Read the filings (Form ADV / Form CRS): linked from the IAPD page.
3. Confirm the entity: match Sequoia Financial Group (CRD #117756, legal name SEQUOIA FINANCIAL ADVISORS, L.L.C.) so you're reading the right firm.

What Sequoia Financial Group does and who it serves

On its Form ADV, Sequoia Financial Group reports providing financial planning, portfolio management for individuals and small businesses, portfolio management (pooled vehicles), portfolio management for businesses and institutions, pension consulting, selection of other advisers, newsletters, and educational seminars.

It reports providing financial planning to about 7,747 clients in its last fiscal year (Form ADV Item 5.H). That figure counts a service, not separate people: planning clients can also appear among the advisory clients in Item 5.D, so the two counts can overlap rather than add up.

According to its Form ADV (2026), Item 5.D breaks its clients down by type, at least 11,219 in all:

Client type	Clients	Assets managed
Individuals	6,508	$5.05 billion
High-net-worth individuals	4,556	$24.80 billion
Pooled investment vehicles	17	$1.64 billion
Pension and profit-sharing plans	6	$18.1 million
Charities	25	$83 million
State or municipal government entities	Fewer than 5	$212,059
Corporations or other businesses	106	$653.6 million

The table shows where the money sits. The 4,556 high-net-worth clients account for $24.80 billion, roughly 77% of the $32.2 billion total, while 6,508 individuals account for $5.05 billion. A firm whose assets lean that heavily on its larger households is worth asking how service levels differ by account size.

It reports 39,636 client accounts against the at least 11,219 clients counted above (many clients hold more than one account): 39,549 discretionary (the firm can trade without seeking your approval first) and 87 non-discretionary (Item 5.F). That puts more than 99% of accounts under discretionary authority. Its main office is in Akron, OH.

It reports that it or a related person has custody of certain client assets, which brings extra safeguards such as surprise examinations. The specifics are in its Form ADV (2026).

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Great advice runs on the truth. Here's how to bring yours to the table.

Confirming Sequoia Financial Group is registered takes a few minutes. Even a great advisor can only act on what reaches them. The held-away 401(k), a spouse's accounts and fund costs that never reach a statement usually arrive in pieces, none of it reconciled. This is where Truthifi comes in.

Bring the whole picture to your Sequoia Financial Group advisor

Confirming Sequoia Financial Group is registered takes a few minutes. Even a great advisor can only act on what reaches them. For many households, a held-away 401(k), a spouse's accounts and fund costs that don't show on a statement arrive in pieces, unreconciled. This is where Truthifi comes in.

How Truthifi can help

Truthifi links your accounts read-only and shows what you own, how it's allocated, how it's performing and where the risk sits, including single-stock exposure, returns next to a benchmark, a fee breakdown of the fees on each account, by type, and your Truthifi Score. You can share the accounts you choose with your advisor at Sequoia Financial Group.

Prefer your own AI? A paid Truthifi plan lets you connect an AI assistant that supports MCP sign-in, such as Claude. Truthifi Connect is the lighter membership for people who only want to use their own assistant. Questions about your fees need Monitoring or Monitoring Plus+. Get started with Truthifi · See how Truthifi keeps your accounts secure

Ask AI about your Sequoia Financial Group accounts

Once your accounts are connected read-only, you can ask in plain English:

• "What do I own across my Sequoia Financial Group accounts and everything else, and how is it allocated?"
• "What am I paying in fees across all of these accounts?"

Try it with Truthifi: start for free at app.truthifi.com and run a Monitoring Checkup (limits apply).

No commissions, no ads, no advice: Truthifi is not an investment adviser and doesn't give investment, tax or legal advice. Its access to your bank and brokerage accounts is read-only. Start free (limits apply). Monitoring Checkup is free. Link up to 10 connections, per Truthifi's published plan limits. Plans and limits are on the pricing page → truthifi.com.

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FAQ

Is Sequoia Financial Group a fiduciary? Yes, when acting as your adviser. Its Form ADV reports a related person that is a broker-dealer, and brokerage accounts fall under Regulation Best Interest instead. Ask which capacity covers each of your accounts.

Is Sequoia Financial Group fee-only? Not necessarily. Its Form ADV (Item 5.E) reports no commissions for advisory services, but the filing also reports broker-dealer, insurance or other sales activity by the firm or a related company, which can be paid differently. Ask how everyone you deal with is paid. The details are in its Form ADV Part 2A.

Who owns Sequoia Financial Group? Sequoia Financial Group is owned by Sequoia Financial Group, LLC, as listed in Schedule A of its Form ADV.

Does Sequoia Financial Group have complaints or disclosures? Its Form ADV answers No to the firm-level disciplinary-history questions. Individual advisers can have their own records on IAPD and BrokerCheck.

Is Sequoia Financial Group legit? Sequoia Financial Group is registered with the SEC (CRD #117756) and its filings are public on the SEC's IAPD site, which confirms it is a real, regulated firm. Registration doesn't tell you whether it's the right fit or what you'll pay, so read the fee and conflict sections of its Form ADV.

Can AI help me check whether I'm getting good value? Yes. Start free (limits apply): Monitoring Checkup is free and lets you link up to 10 connections. You can also connect an AI assistant you already use (such as Claude). On Monitoring or Monitoring Plus+ you can ask it, in plain English, about the fees on each of your accounts. Truthifi is not an investment adviser and doesn't give investment, tax or legal advice.

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About this fact pack

About this profile

Truthifi built this profile from the firm's own SEC filings (Form ADV and, where filed, Form CRS). Every page is reviewed by the Truthifi Team before publishing. The Truthifi advisor fact packs are an ongoing series checking U.S. investment advisers against their public filings, one firm at a time.

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• What is a fiduciary?
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• Are you paying too much? Why that might be the wrong question
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• All advisor fact packs on Truthifi

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A note on sources. The facts on this page come from publicly available documents, Sequoia Financial Group's SEC filings, each linked inline so you can verify it yourself (SEC data current as of October 5, 2026). This is general information, not financial or legal advice, and Truthifi is not affiliated with Sequoia Financial Group. Regulatory records change, so always confirm against the official sources linked above. Form ADV is amended at least once a year, so the sharper check is comparing Sequoia's next filing with this one: a shift in its fee methods or client mix tells you more than any single snapshot. Spot something that should be corrected? Email us at support@truthifi.com.