No commissions, no ads, no advice. This Stash profile draws only on public records, each linked so you can confirm it yourself.
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The short answer: is Stash a fiduciary?
Yes. Stash is a fiduciary when it acts as your investment adviser. Publicly, it files with the SEC as Stash Investments (CRD #226550). According to its latest Form ADV (filed September 9, 2026), the firm reported $4.9 billion in regulatory assets under management (a firm-reported figure). Its Form ADV (Item 5.E) lists how it is paid: a percentage of assets under management, subscription fees, and fixed fees.
Its Form ADV also reports that a related person is a broker-dealer (Item 7.A), and brokerage accounts fall under Regulation Best Interest instead. Find out which capacity applies to each account you hold. The firm is required to disclose that to you. Get started with Truthifi
What "fiduciary" means: a fiduciary is legally bound to place a client's interests above its own. (More on fiduciary duty)
Stash at a glance
โ Verified from public filings, last checked October 5, 2026. Stash (SEC CRD #226550) is a fiduciary when acting as your adviser, on an advisory-fee basis, with $4.9 billion in regulatory assets under management. Every figure below links to its primary source.
| What | Stash | Source |
|---|---|---|
| SEC CRD | #226550 | IAPD |
| Registration | Investment adviser, with a related person that is a broker-dealer (Form ADV Item 7.A) | IAPD |
| Registered since | May 15, 2015 (SEC) | IAPD |
| Fiduciary? | Yes, when acting as your adviser | SEC adviser standard |
| Fee model | Advisory fees (no commissions reported in Item 5.E) | Form ADV Item 5.E |
| How it's paid | A percentage of assets under management, subscription fees, and fixed fees | Form ADV Item 5.E |
| Regulatory Assets Under Management | $4.9 billion (Form ADV filed September 9, 2026) | IAPD |
| Client accounts | 1,758,044 (302,339 discretionary) | IAPD |
| Employees | 124 (6 in advisory roles) | IAPD |
| Ownership | Parent-owned | Form ADV Schedule A |
| Disclosures | Form ADV answers No to firm-level disciplinary questions | IAPD |
| HQ | New York, NY | IAPD |
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Stash fees: what you'll pay
Stash's fee picture is shaped by how small its typical account is. Stash charges advisory fees: according to its Form ADV (Item 5.E), it takes no commissions for advisory services and is paid through a percentage of assets, subscription fees and fixed fees. The same filing reports broker-dealer, insurance or other sales activity by the firm or a related company, business that can be paid by commissions. Ask how each part of the relationship is paid; the details are in its Form ADV Part 2A.
That fee picture is easiest to see by looking at the typical account size. Divide the $4.92 billion Stash reports for individual clients by its 1,138,270 individual clients, and the average comes to about $4,300 per client. That's a mean, not a median: a smaller number of larger accounts can pull it up, so many clients likely hold less and some far more. At a balance near that average, every $43 a year in flat subscription fees equals 1% of your money, so a flat fee can cost more as a share of a small balance than a percentage-of-assets fee would. Stash's current plan prices are set out, according to its Form CRS and Form ADV Part 2A, in those filings; this profile doesn't restate them because they can change between filings.
Our take: if you use Stash, work out your yearly subscription cost as a percentage of your balance before weighing anything else. Our recommendation: treat the clean filing record as passing the first test, not the last one, and let that percentage decide whether Stash is worth it for your balance. For how other pay models compare, see Fee-only financial advisor: costs and how to find one, and for why the fee alone isn't the whole question, Are you paying too much?
Clients pay advisory fees directly to the adviser. Commissions earned through a related broker-dealer or insurance business come from a separate source of pay. Since Stash's Form ADV reports both fee types but discloses no commissions for advisory services specifically, the only way to know which source applies to your own account is to ask, because the aggregate filing can't tell you that on its own.
Who owns Stash, and what conflicts does it disclose?
Fees show how Stash is paid; ownership shows who else has a stake in that arrangement. The Stash ownership picture is on file with the SEC. According to Schedule A of its Form ADV (2026), Stash is owned by Stash Financial, Inc. (Form ADV Schedule A)
Its Form ADV Part 2A describes the firm's conflicts of interest, including how it and its advisers are paid.
Stash SEC record: disclosures
To check Stash's regulatory record, start with the firm's own filings. On its Form ADV, Stash answers No to the firm-level disciplinary-history questions. You can confirm that on the public record. Individual advisers may also have their own disciplinary records, worth a separate look on IAPD and FINRA BrokerCheck. For the firm itself, open the disclosures section of its IAPD page and Item 11 of Form ADV Part 1.
According to its Form ADV (2026), the firm has been registered with the SEC since May 15, 2015, makes notice filings in 53 jurisdictions, and reports 124 employees, 6 of them in investment advisory roles (about 5% of staff). Is Stash legit? Its public registration, CRD number and filings confirm its regulatory status, though not whether it suits you; what you pay and earn is the better test. Six advisory staff for 1,138,270 individual clients may suggest the service runs largely through software, so it's reasonable not to expect a named adviser of your own. For how that model compares, see Robo-advisor vs. human financial advisor.
Reading Stash reviews against the public record
Star ratings and client comments describe what working with a firm felt like. They usually don't show what the firm reports to regulators. Before you weigh Stash reviews, check three things this profile takes from the public record. First, how the firm is paid: it reports advisory fees and no commissions, but it has a broker-dealer or insurance connection. Second, who owns it and what conflicts it discloses. Third, whether its Form ADV reports any disciplinary history. Read reviews alongside the record, not instead of it.
How to verify Stash yourself
Here's how to confirm all of it in three steps:
- Check the SEC adviser record (IAPD): https://adviserinfo.sec.gov/firm/summary/226550.
- Read the filings (Form ADV / Form CRS): linked from the IAPD page.
- Confirm the entity: match Stash (CRD #226550, legal name STASH INVESTMENTS LLC) so you're reading the right firm.
To set Stash beside other firms checked the same way, browse the Truthifi /advisors hub.
What Stash does and who it serves
With the record checked, the next question is what the firm actually provides, and to whom. On its Form ADV, Stash reports providing financial planning, portfolio management for individuals and small businesses, and newsletters.
It reports providing financial planning to 1 to 10 clients in its last fiscal year (Form ADV Item 5.H), a count the form keeps separate from the client totals below.
Its Form ADV (2026) Item 5.D breaks its clients down by type, 1,138,270 in all:
| Client type | Clients | Assets managed |
|---|---|---|
| Individuals | 1,138,270 | $4.92 billion |
The $4.9 billion headline elsewhere on this page is the same regulatory total rounded, so individual clients account for essentially all of the assets Stash reports.
It reports 1,758,044 client accounts, roughly 1.5 per client, since many clients hold more than one account (Item 5.F). Of those, 302,339 are discretionary (about 17%; the firm can trade without seeking your approval first) and 1,455,705 non-discretionary. Its main office is in New York, NY.
It reports it does not take custody of client assets: your money is held by a separate qualified custodian (such as a major brokerage), not the firm itself. That separation is a basic safeguard you can confirm on its Form ADV.
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You've vetted the firm. Now make sure the advice runs on the full picture.
Confirming Stash is registered takes a few minutes. An advisor can only act on what's visible to them, and that view is often partial, missing scattered accounts, an old rollover, or costs that never surface on a statement. This is where Truthifi comes in.
How Truthifi can help
Truthifi links your accounts read-only and shows:
- what you own and how it's allocated
- how it's performing, with returns next to a benchmark
- where the risk sits, including single-stock exposure
- a fee breakdown of the fees on each account, by type
- your Truthifi Score
According to Truthifi's own platform data, Truthifi connects with more than 18,000 financial institutions. You can share the accounts you choose with your advisor at Stash.
Prefer your own AI? A paid Truthifi plan lets you link up an AI assistant that supports MCP sign-in, such as Claude. Truthifi Connect is the lighter membership for people who only want to use their own assistant. If your main question is what Stash's subscription costs you as a share of your balance, fee questions are part of the Monitoring and Monitoring Plus+ plans; the pricing page shows what each includes. See how Truthifi keeps your accounts secure
Ask AI about your Stash accounts
Once your accounts are connected read-only, you can ask in plain English:
- "What do I own across my Stash accounts and everything else, and how is it allocated?"
- "What am I paying in fees across all of these accounts?"
Try it with Truthifi: start for free at app.truthifi.com and run a Monitoring Checkup (limits apply). New to this? See how to ask AI about your real investment accounts.
No commissions, no ads, no advice: Truthifi is not an investment adviser and doesn't give investment, tax or legal advice. Its access to your bank and brokerage accounts, including any Stash accounts you choose to link, is read-only. Start free (limits apply). Monitoring Checkup is free. Link up to 10 connections. Plans and limits are on the pricing page โ truthifi.com.
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FAQ
Is Stash a fiduciary? Yes, when acting as your adviser. Its Form ADV reports a related person that is a broker-dealer, and brokerage accounts fall under Regulation Best Interest instead. Ask which capacity covers each of your accounts.
Is Stash fee-only? Not necessarily. Its Form ADV (Item 5.E) reports no commissions for advisory services, but the filing also reports broker-dealer, insurance or other sales activity by the firm or a related company, which can be paid differently. Ask how everyone you deal with is paid. The details are in its Form ADV Part 2A.
Who owns Stash? Stash is owned by Stash Financial, Inc., as listed in Schedule A of its Form ADV.
Does Stash have complaints or disclosures? Its Form ADV answers No to the firm-level disciplinary-history questions. Individual advisers can have their own records on IAPD and BrokerCheck.
Is Stash legit? Stash is registered with the SEC (CRD #226550) and its filings are public on the SEC's IAPD site, which confirms its regulatory status. Registration doesn't tell you whether it's the right fit or what you'll pay, so read the fee and conflict sections of its Form ADV.
Can AI help me check whether I'm getting good value? Yes. Start free (limits apply): Monitoring Checkup is free and lets you link up to 10 connections. On a paid plan you can also connect an AI assistant you already use (such as Claude). On Monitoring or Monitoring Plus+ you can ask it, in plain English, about the fees on each of your accounts. Truthifi is not an investment adviser and doesn't give investment, tax or legal advice.
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About this profile
Truthifi built this profile from the firm's own SEC filings (Form ADV and, where filed, Form CRS). Every page is reviewed by the Truthifi Team before publishing. The Truthifi advisor fact packs are an ongoing series checking U.S. investment advisers against their public filings, one firm at a time.
Read next from the Truthifi blog
- What is a fiduciary?
- Fee-only financial advisor: costs and how to find one
- Are you paying too much? Why that might be the wrong question
- How to ask AI about your real investment accounts
- Robo-advisor vs. human financial advisor: which is better?
- All advisor fact packs on Truthifi
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A note on sources. The facts on this page come from publicly available documents, Stash's SEC filings, each linked inline so you can verify it yourself (SEC data current as of October 5, 2026). This is general information, not financial or legal advice, and Truthifi is not affiliated with Stash. Regulatory records change, so always confirm against the official sources linked above. Spot something that should be corrected? Email us at support@truthifi.com. One number no filing can show you is your own fee as a share of your own balance; that figure lives on your statements.
Disclaimer: This article is for educational purposes only and does not constitute financial, tax, or legal advice. It should not be construed as a personalized recommendation regarding any investment, financial advisor, or financial product. All calculations use hypothetical scenarios and historical return assumptions; actual results will vary. Past performance does not guarantee future results. Consult a qualified financial professional for guidance specific to your situation. Truthifi is an investment monitoring platform โ not a financial advisor, broker-dealer, or tax professional. Truthifi does not manage assets, recommend investments, sell financial products, or provide personalized financial advice. Truthifi earns no revenue from advisor referrals, product commissions, or AUM fees. Statistics and data cited reflect publicly available sources current as of the articleโs publication date. Sources are linked throughout.
