Is Finicity safe? Your data & Mastercard (2026)

At supporting banks, Finicity connects apps through consent-based API access that hands the app a token instead of your password, so your login stays with your bank. It's a Mastercard-owned aggregator, part of a broader shift toward direct bank APIs over password-based screen-scraping, and under Mastercard's data-responsibility principles you own your data and control who it's shared with. Lenders and personal-finance apps use it widely to verify income and assets. (Truthifi itself doesn't use Finicity; it connects through Plaid, Yodlee and ByAllAccounts, and the same reassurance below applies whichever aggregator moves the data.) Below is how it works, how it protects your data, and how to stay in control.

What is Finicity?

Finicity is a financial data aggregator. It sits between your bank or brokerage and the apps you use, reading your balances and transactions with your permission. Founded in 2000, it was bought by Mastercard in 2020 and now runs inside Mastercard Open Banking, where it competes with Plaid, Yodlee and MX.

Two things make that position safe for you: how the link is secured, and what Finicity does with your data afterward. Mastercard's own disclosures describe a consent-first, privacy-driven design, and its data-responsibility principles put you in control of who sees your data. Get started with Truthifi

For how Finicity compares with the other big aggregators, see Is Plaid safe?, Is Yodlee safe? and our parent guide to connecting your accounts.

How does Finicity protect your data? (is Finicity secure?)

Finicity connects apps to your accounts through consent-based, secure APIs. At supporting institutions you sign in on your bank's own site, and the connecting app receives a token rather than your username and password. According to Mastercard, the platform has a "consent-first, privacy-driven design with secure API connectivity."

Finicity has moved toward direct bank APIs. Because the app holds a token rather than your password, this design is widely regarded as a safer approach than password-based screen-scraping, though how well it works still depends on each bank's implementation. Mastercard's open-finance page and Finicity's privacy notice describe these controls in their own words.

Where Truthifi fits: A lender's Finicity link exists to hand a creditor a snapshot of your income and assets. Truthifi's link answers to you instead: its access to your bank and brokerage accounts is read-only, and you decide who else sees the picture it builds. Your AI assistant can look, but it can't move money, place trades or change anything in those accounts. A few Truthifi tools do change data inside Truthifi: adding or deleting assets you track by hand, and refreshing your data on demand. You sign in to your bank or broker through Truthifi's connection partner (Plaid, Yodlee or ByAllAccounts), not through Truthifi, and Truthifi doesn't see or store your bank username or password.

Does Finicity sell my data?

No. According to Finicity's privacy notice, it accesses your accounts and retrieves data with your consent, to provide the services you asked for. Under Mastercard's data-responsibility principles, you own your data and you control who it's shared with.

Finicity is a wholly owned subsidiary of Mastercard, which bought it in 2020. Your connection therefore runs through an established, heavily regulated payments company with a public data-responsibility commitment. A privacy case, Lawrence v. Finicity (E.D. Cal.), raised broader questions about its data practices; in 2025 the courts directed the dispute to private arbitration rather than deciding it, and no court has found Finicity liable. Mastercard's open-finance page and Finicity's privacy notice describe these consent and control commitments in their own words.

Before you link through a lending app, it's always worth reading that app's own policy alongside Finicity's, since together they govern where your data goes. Truthifi, for its part, doesn't sell your personal information either.

How do I see and remove Finicity connections? (revoke / delete)

To remove Finicity, start at the bank, brokerage or app where you authorized the connection rather than hunting for a Finicity-wide switch, since some institutions offer a control center for third-party access. Revoking only stops future access. To remove data already collected, ask the app and contact Finicity through its privacy channel.

In many cases, a Finicity link you authorized for a one-time loan application has no reason to stay live once the loan closes. Some products, such as ongoing income verification or a credit line, may need continued access, so check with your lender first. Otherwise, closing day is the natural moment to revoke it and send the deletion request, while you still remember which lender and app set it up.

Whichever aggregator connects your accounts, Truthifi puts your linked accounts in one view and checks them for fees, concentration and other issues. Run a free Truthifi checkup on your own accounts → (limits apply).

Start where you authorized it. Revoke through the bank, brokerage or app where you authorized the connection; some institutions offer a control center, and Finicity has no consumer-wide switch.
Know revoking vs deleting. Revoking stops future access only.
Request deletion. To remove data already collected, ask the app and contact Finicity through its privacy channel.

What Truthifi adds on top of any aggregator

Truthifi's connection to your accounts is independent of any Finicity link a lender or app may use. Connect once and we clean and organize what each institution sends. That goes down to labeling reinvested dividends correctly and matching the same security across accounts, so your AI assistant reads the same figures you do.

Per Truthifi platform data as of October 2026 (self-reported figures), Truthifi monitors $6B+ in assets (the balances in accounts its users have linked) and reports 99.7% data accuracy for the cleaned data it shows you. This page doesn't detail the methodology behind either figure, so read both as company-reported claims rather than independently audited results. Neither figure measures Finicity; both describe the layer Truthifi adds. Here's what that layer looks like, side by side with an aggregator alone:

What you get	With an aggregator alone	With your aggregator + Truthifi
Secure connection to your bank and brokerage accounts	✓	✓
Balances and transactions in one place	✓	✓
Data cleaned and organized across institutions	✗	✓
History rebuilt from the transactions your bank or broker makes available (how far back depends on the institution)	✗	✓
130+ kinds of issues checked, including fees and concentration	✗	✓
Your Truthifi Score, how it has changed over time, and the findings behind it	✗	✓
Coverage through Plaid, Yodlee and ByAllAccounts	✗	✓

Check the status of your bank or broker at truthifi.com/connections before you link it. If you're weighing a Finicity alternative for your own accounts, link one account through Truthifi and compare what the checkup finds with what your current app shows.

Ask your own AI assistant about your accounts

If you want to connect your bank accounts to AI tools, Truthifi's MCP server is included in its current consumer plans, free ones too. MCP (Model Context Protocol) is an open standard that lets AI assistants connect to outside tools and data. That assistant link is yours, not a lender's: it doesn't run through Finicity, so revoking a lender's Finicity access after a loan closes leaves your assistant's view in place. Connect an assistant such as Claude from its own connector menu, then sign in to Truthifi and choose Authorize to connect, or Cancel to stop. Step-by-step setup is in Connect Truthifi to your AI agent. The built-in Truthifi AI agent also comes included with Monitoring and Monitoring Plus+.

Then ask: "Which of my accounts costs me the most in fees?" You see the fees on each account, by type (in your own AI assistant this needs Connect Max, Monitoring or Monitoring Plus+). Deeper questions, such as your returns against a benchmark, depend on your plan. Truthifi is not an investment adviser and doesn't give investment, tax or legal advice.

Connect free and run your checkup → (Free Checkup is free, limits apply.)

One picture for investors, advisors and firms

The same cleaned picture shows how your money splits by asset class, sector, industry and country. When the connection to your bank or broker is working, Truthifi refreshes your data automatically once a day.

As an investor, you get fees, performance and your Truthifi Score together in one place, and if you work with an advisor or a firm, you can share the accounts you choose with them. See how Truthifi keeps your accounts secure

Plan prices are on the pricing page. → How Truthifi Connect works

Start free at app.truthifi.com/register (limits apply) and run a Free Checkup of your connected accounts.

Truthifi for financial advisors

Many of your clients will meet Finicity during a mortgage or loan application, when a lender pulls income and asset data. That link serves the lender, not your planning relationship. Your shared view rests on the client's own Truthifi connection instead, so it doesn't have to break when a lender or app runs on a different aggregator. You see whatever a client has chosen to share with you, and they can stop sharing at any time. Advisors and firms can also sponsor clients, covering the cost of their Truthifi plan.

→ Truthifi for Advisors · Request a demo

Frequently asked questions

Is Finicity legit?

Yes, Finicity is legit. It's an established data aggregator, founded in 2000 and owned by Mastercard since 2020, used widely in lending and personal finance to verify income and assets with consent-based, secure API connections rather than password-based screen-scraping. What sets it apart from Plaid, Yodlee and MX is its weight in lending, where its income and asset data feeds credit decisions. It has also contributed to the Financial Data Exchange (FDX) API standard.

Does Finicity sell my data?

No. Finicity says access is consent-based and that you control who your data is shared with, and under Mastercard's data-responsibility principles you own your data. A privacy case raising broader questions about its data practices was sent to arbitration in 2025 rather than decided in court, and no court has found Finicity liable. Its privacy notice is the place to confirm the current details before you link.

Is Finicity owned by Mastercard?

Yes. Finicity is a wholly owned subsidiary of Mastercard, acquired in 2020 and now run as Mastercard Open Banking. Reviewing Mastercard's open-finance page and Finicity's privacy notice is a reasonable way to see how that ownership affects your data.

Is Finicity safe to use with my bank login?

Finicity has moved toward direct bank APIs, so at supporting institutions you authenticate on your bank's own site and the connecting app receives a token rather than your raw password. Mastercard describes the platform as consent-first, with secure API connectivity.

How do I remove or delete Finicity?

Revoke through the institution or app where you authorized the connection (some offer a control center), rather than hunting for a Finicity-wide switch. Revoking stops future access, so also ask the app and Finicity's privacy channel to delete data already collected.

Can I use Truthifi if an app connects me through Finicity?

Yes. We connect your accounts through our own read-only providers, Plaid, Yodlee, and ByAllAccounts, independent of whatever a lender or app uses Finicity for, so you still get one consistent, cleaned-up picture of your accounts on top of whatever that app already does.

Does Truthifi reach accounts a single aggregator doesn't?

Truthifi isn't limited to one network. By Truthifi's own count (a company-reported figure), it connects to 18,000+ financial institutions through Plaid, Yodlee and ByAllAccounts. Check your bank or broker's status at truthifi.com/connections before you link it, since statuses change. Because that connection is separate from any lender's Finicity link, you can revoke the lender's access after a loan closes without losing your own view of the same accounts.

---

About the author

Truthifi Bot drafts these guides from Truthifi's data and public sources. Every page is reviewed by the Truthifi Team before publishing.

What is Finicity?

Finicity is a financial data aggregator. It sits between your bank or brokerage and the apps you use, reading your balances and transactions with your permission. Founded in 2000, it was bought by Mastercard in 2020 and now runs inside Mastercard Open Banking, where it competes with Plaid, Yodlee and MX.

Two things make that position safe for you: how the link is secured, and what Finicity does with your data afterward. Mastercard's own disclosures describe a consent-first, privacy-driven design, and its data-responsibility principles put you in control of who sees your data. Get started with Truthifi

For how Finicity compares with the other big aggregators, see Is Plaid safe?, Is Yodlee safe? and our parent guide to connecting your accounts.

How does Finicity protect your data? (is Finicity secure?)

Finicity connects apps to your accounts through consent-based, secure APIs. At supporting institutions you sign in on your bank's own site, and the connecting app receives a token rather than your username and password. According to Mastercard, the platform has a "consent-first, privacy-driven design with secure API connectivity."

Finicity has moved toward direct bank APIs. Because the app holds a token rather than your password, this design is widely regarded as a safer approach than password-based screen-scraping, though how well it works still depends on each bank's implementation. Mastercard's open-finance page and Finicity's privacy notice describe these controls in their own words.

Where Truthifi fits: A lender's Finicity link exists to hand a creditor a snapshot of your income and assets. Truthifi's link answers to you instead: its access to your bank and brokerage accounts is read-only, and you decide who else sees the picture it builds. Your AI assistant can look, but it can't move money, place trades or change anything in those accounts. A few Truthifi tools do change data inside Truthifi: adding or deleting assets you track by hand, and refreshing your data on demand. You sign in to your bank or broker through Truthifi's connection partner (Plaid, Yodlee or ByAllAccounts), not through Truthifi, and Truthifi doesn't see or store your bank username or password.

Does Finicity sell my data?

No. According to Finicity's privacy notice, it accesses your accounts and retrieves data with your consent, to provide the services you asked for. Under Mastercard's data-responsibility principles, you own your data and you control who it's shared with.

Finicity is a wholly owned subsidiary of Mastercard, which bought it in 2020. Your connection therefore runs through an established, heavily regulated payments company with a public data-responsibility commitment. A privacy case, Lawrence v. Finicity (E.D. Cal.), raised broader questions about its data practices; in 2025 the courts directed the dispute to private arbitration rather than deciding it, and no court has found Finicity liable. Mastercard's open-finance page and Finicity's privacy notice describe these consent and control commitments in their own words.

Before you link through a lending app, it's always worth reading that app's own policy alongside Finicity's, since together they govern where your data goes. Truthifi, for its part, doesn't sell your personal information either.

How do I see and remove Finicity connections? (revoke / delete)

To remove Finicity, start at the bank, brokerage or app where you authorized the connection rather than hunting for a Finicity-wide switch, since some institutions offer a control center for third-party access. Revoking only stops future access. To remove data already collected, ask the app and contact Finicity through its privacy channel.

In many cases, a Finicity link you authorized for a one-time loan application has no reason to stay live once the loan closes. Some products, such as ongoing income verification or a credit line, may need continued access, so check with your lender first. Otherwise, closing day is the natural moment to revoke it and send the deletion request, while you still remember which lender and app set it up.

Whichever aggregator connects your accounts, Truthifi puts your linked accounts in one view and checks them for fees, concentration and other issues. Run a free Truthifi checkup on your own accounts → (limits apply).

Start where you authorized it. Revoke through the bank, brokerage or app where you authorized the connection; some institutions offer a control center, and Finicity has no consumer-wide switch.
Know revoking vs deleting. Revoking stops future access only.
Request deletion. To remove data already collected, ask the app and contact Finicity through its privacy channel.

What Truthifi adds on top of any aggregator

Truthifi's connection to your accounts is independent of any Finicity link a lender or app may use. Connect once and we clean and organize what each institution sends. That goes down to labeling reinvested dividends correctly and matching the same security across accounts, so your AI assistant reads the same figures you do.

Per Truthifi platform data as of October 2026 (self-reported figures), Truthifi monitors $6B+ in assets (the balances in accounts its users have linked) and reports 99.7% data accuracy for the cleaned data it shows you. This page doesn't detail the methodology behind either figure, so read both as company-reported claims rather than independently audited results. Neither figure measures Finicity; both describe the layer Truthifi adds. Here's what that layer looks like, side by side with an aggregator alone:

What you get	With an aggregator alone	With your aggregator + Truthifi
Secure connection to your bank and brokerage accounts	✓	✓
Balances and transactions in one place	✓	✓
Data cleaned and organized across institutions	✗	✓
History rebuilt from the transactions your bank or broker makes available (how far back depends on the institution)	✗	✓
130+ kinds of issues checked, including fees and concentration	✗	✓
Your Truthifi Score, how it has changed over time, and the findings behind it	✗	✓
Coverage through Plaid, Yodlee and ByAllAccounts	✗	✓

Check the status of your bank or broker at truthifi.com/connections before you link it. If you're weighing a Finicity alternative for your own accounts, link one account through Truthifi and compare what the checkup finds with what your current app shows.

Ask your own AI assistant about your accounts

If you want to connect your bank accounts to AI tools, Truthifi's MCP server is included in its current consumer plans, free ones too. MCP (Model Context Protocol) is an open standard that lets AI assistants connect to outside tools and data. That assistant link is yours, not a lender's: it doesn't run through Finicity, so revoking a lender's Finicity access after a loan closes leaves your assistant's view in place. Connect an assistant such as Claude from its own connector menu, then sign in to Truthifi and choose Authorize to connect, or Cancel to stop. Step-by-step setup is in Connect Truthifi to your AI agent. The built-in Truthifi AI agent also comes included with Monitoring and Monitoring Plus+.

Then ask: "Which of my accounts costs me the most in fees?" You see the fees on each account, by type (in your own AI assistant this needs Connect Max, Monitoring or Monitoring Plus+). Deeper questions, such as your returns against a benchmark, depend on your plan. Truthifi is not an investment adviser and doesn't give investment, tax or legal advice.

Connect free and run your checkup → (Free Checkup is free, limits apply.)

One picture for investors, advisors and firms

The same cleaned picture shows how your money splits by asset class, sector, industry and country. When the connection to your bank or broker is working, Truthifi refreshes your data automatically once a day.

As an investor, you get fees, performance and your Truthifi Score together in one place, and if you work with an advisor or a firm, you can share the accounts you choose with them. See how Truthifi keeps your accounts secure

Plan prices are on the pricing page. → How Truthifi Connect works

Start free at app.truthifi.com/register (limits apply) and run a Free Checkup of your connected accounts.

Truthifi for financial advisors

Many of your clients will meet Finicity during a mortgage or loan application, when a lender pulls income and asset data. That link serves the lender, not your planning relationship. Your shared view rests on the client's own Truthifi connection instead, so it doesn't have to break when a lender or app runs on a different aggregator. You see whatever a client has chosen to share with you, and they can stop sharing at any time. Advisors and firms can also sponsor clients, covering the cost of their Truthifi plan.

→ Truthifi for Advisors · Request a demo

Frequently asked questions

Is Finicity legit?

Yes, Finicity is legit. It's an established data aggregator, founded in 2000 and owned by Mastercard since 2020, used widely in lending and personal finance to verify income and assets with consent-based, secure API connections rather than password-based screen-scraping. What sets it apart from Plaid, Yodlee and MX is its weight in lending, where its income and asset data feeds credit decisions. It has also contributed to the Financial Data Exchange (FDX) API standard.

Does Finicity sell my data?

No. Finicity says access is consent-based and that you control who your data is shared with, and under Mastercard's data-responsibility principles you own your data. A privacy case raising broader questions about its data practices was sent to arbitration in 2025 rather than decided in court, and no court has found Finicity liable. Its privacy notice is the place to confirm the current details before you link.

Is Finicity owned by Mastercard?

Yes. Finicity is a wholly owned subsidiary of Mastercard, acquired in 2020 and now run as Mastercard Open Banking. Reviewing Mastercard's open-finance page and Finicity's privacy notice is a reasonable way to see how that ownership affects your data.

Is Finicity safe to use with my bank login?

Finicity has moved toward direct bank APIs, so at supporting institutions you authenticate on your bank's own site and the connecting app receives a token rather than your raw password. Mastercard describes the platform as consent-first, with secure API connectivity.

How do I remove or delete Finicity?

Revoke through the institution or app where you authorized the connection (some offer a control center), rather than hunting for a Finicity-wide switch. Revoking stops future access, so also ask the app and Finicity's privacy channel to delete data already collected.

Can I use Truthifi if an app connects me through Finicity?

Yes. We connect your accounts through our own read-only providers, Plaid, Yodlee, and ByAllAccounts, independent of whatever a lender or app uses Finicity for, so you still get one consistent, cleaned-up picture of your accounts on top of whatever that app already does.

Does Truthifi reach accounts a single aggregator doesn't?

Truthifi isn't limited to one network. By Truthifi's own count (a company-reported figure), it connects to 18,000+ financial institutions through Plaid, Yodlee and ByAllAccounts. Check your bank or broker's status at truthifi.com/connections before you link it, since statuses change. Because that connection is separate from any lender's Finicity link, you can revoke the lender's access after a loan closes without losing your own view of the same accounts.

---

About the author

Truthifi Bot drafts these guides from Truthifi's data and public sources. Every page is reviewed by the Truthifi Team before publishing.

Is Finicity safe? How Mastercard's Finicity protects your data (2026)

Want to hook AI up to your finances?

Is Finicity safe? How Mastercard's Finicity protects your data (2026)

Want to hook AI up to your finances?

Is Finicity safe? How Mastercard's Finicity protects your data (2026)

Want to hook AI up to your finances?

In this article

What is Finicity?

How does Finicity protect your data? (is Finicity secure?)

Does Finicity sell my data?

How do I see and remove Finicity connections? (revoke / delete)

What Truthifi adds on top of any aggregator

Ask your own AI assistant about your accounts

One picture for investors, advisors and firms

Truthifi for financial advisors

Frequently asked questions

Is Finicity legit?

Does Finicity sell my data?

Is Finicity owned by Mastercard?

Is Finicity safe to use with my bank login?

How do I remove or delete Finicity?

Can I use Truthifi if an app connects me through Finicity?

Does Truthifi reach accounts a single aggregator doesn't?

Read next from the Truthifi blog

What is Finicity?

How does Finicity protect your data? (is Finicity secure?)

Does Finicity sell my data?

How do I see and remove Finicity connections? (revoke / delete)

What Truthifi adds on top of any aggregator

Ask your own AI assistant about your accounts

One picture for investors, advisors and firms

Truthifi for financial advisors

Frequently asked questions

Is Finicity legit?

Does Finicity sell my data?

Is Finicity owned by Mastercard?

Is Finicity safe to use with my bank login?

How do I remove or delete Finicity?

Can I use Truthifi if an app connects me through Finicity?

Does Truthifi reach accounts a single aggregator doesn't?

Read next from the Truthifi blog

Want to hook AI up to your finances?

Want to hook AI up to your finances?

Want to hook AI up to your finances?