⏱ 11 min read

Searching for “Perplexity Focus Financial Partners”? You’re in the right place. Your Focus Financial Partners account holds your financial life: checking balances, investment positions, retirement savings. Until now, getting “AI for Focus Financial Partners” meant exporting CSVs, copying numbers, and hoping nothing was stale by the time you asked a question.

By Scott Blandford, Founder & CEO of Truthifi | Reviewed by Mike Young

Truthifi changes that. With a Perplexity Focus Financial Partners connection using Truthifi, Perplexity can see your live Focus Financial Partners portfolio data, balances, and transaction history. Truthifi rebuilds your historical data on connection: it fills gaps, corrects cost basis errors, and resolves ticker mismatches, so Perplexity works with clean, normalized data from day one.

All of this happens through a read-only MCP connector that never touches your credentials and cannot move money.

This guide walks you through setup (about 5 minutes), explains exactly what Truthifi allows and blocks with your Focus Financial Partners data, and shows you how to turn raw financial data into actionable Focus Financial Partners AI insights with Perplexity.

Before you begin, you'll need:

• A paid Perplexity subscription (Pro, Max, or Enterprise). MCP connectors require a paid plan. Free accounts cannot add custom connectors.

• A Truthifi Connect account with at least one linked financial institution. Truthifi Connect is free to try, with paid plans from $5.99/month.

What You Need

How to Connect Perplexity to Your Focus Financial Partners Account

1. Open Settings in Perplexity. Go to perplexity.ai. Click your profile icon → Account Settings → Connectors.

2. Add the Truthifi connector. Click + Custom connector (top-right). In the modal, select "Remote". Enter Name: Truthifi, URL: https://api.truthifi.com/mcp. Transport: Streamable HTTP (auto-detected). Auth type: OAuth 2.0.

3. Authorize your accounts. Check the risk acknowledgement and click Add. Then click the Truthifi connector card to start the OAuth flow. Sign in to your Truthifi account, select which Focus Financial Partners accounts to share with Perplexity, confirm the read-only scope, and click Authorize.

4. Enable Truthifi per conversation. In any new chat, Perplexity automatically detects available connectors. If prompted, confirm you want to use Truthifi for the current session.

5. Verify the connection. Send: “What is my current asset allocation across all my connected accounts?” If Perplexity responds with your actual Focus Financial Partners holdings, the connection is live.

Example Prompts for Perplexity

Portfolio Deep Dive

Pull my complete asset allocation across all my Focus Financial Partners accounts and break it down by asset class, sector, and geography. Format the results as a table with dollar amounts and percentages for each category.

Fee Audit

Calculate the total expense ratios, advisory fees, and any other costs I'm paying across every fund and account in my Focus Financial Partners portfolio. Show me the dollar amount per year for each fee layer and the cumulative impact over 10 years assuming 7% annual growth.

Retirement Readiness

Run a retirement readiness analysis using my current Focus Financial Partners balances, contribution rate, and historical savings trajectory. Model three scenarios — conservative, moderate, and optimistic — and tell me at what age each scenario runs out of money. Present the results as a comparison table.

Stress Test

Stress-test my entire Focus Financial Partners portfolio against a 2008-style market crash, a 2020-style rapid drawdown, and a sustained stagflation environment. Show projected drawdown percentages and estimated recovery timelines for each scenario.

Tax-Loss Harvesting

Identify every tax-loss harvesting opportunity in my Focus Financial Partners taxable accounts. For each position with an unrealized loss, estimate the tax savings at a 24% federal bracket and suggest a replacement holding that maintains similar sector exposure.

Cash Flow Analysis

Analyze my spending and cash flow from my Focus Financial Partners transaction history over the past 6 months. Categorize expenses into fixed, variable, and discretionary. Calculate my savings rate and flag any months where I spent more than I earned.

Rebalancing Plan

Compare my current Focus Financial Partners portfolio to a standard 60/40 target allocation and to a three-fund lazy portfolio. For each comparison, show me where I'm overweight and underweight, and recommend specific rebalancing moves with dollar amounts.

Holdings Review

Review my top 10 holdings by portfolio weight and run a fundamental analysis on each — P/E ratio, dividend yield, 52-week performance, and analyst consensus. Flag any positions where concentration exceeds 10% of my total portfolio.

Account Overlap Check

Analyze the overlap between my Focus Financial Partners brokerage account and my retirement accounts. Identify any duplicate holdings, correlated positions, or sectors where I have unintentional concentration risk across accounts.

Financial Dashboard

Summarize my complete financial picture across all connected Focus Financial Partners accounts — total net worth, investment performance over the past 1, 3, and 5 years, total fees paid last year, and my current savings rate. Format this as an executive financial dashboard.

Why Truthifi?

Security

Your Focus Financial Partners username and password never touchTruthifi's servers. Authentication occurs directly on your provider's domain, creating a read-only, protocol-enforced connection secured with AES-256 encryption. Perplexity receives only scoped data tokens, never your actual credentials. You maintain complete control and can revoke access anytime at Focus Financial Partners's client portal authentication settings or through your Truthifi dashboard.

Privacy

Your financial data stays under your complete control when using Truthifi. We never store login credentials from Focus Financial Partners or any financial institution. You decide which specific accounts Perplexity can access, creating selective permissions rather than blanket access. Data never gets sold to third parties, and connecting one AI tool doesn't automatically grant access to others.

Audit Trail

Every MCP data request is logged with complete session details for Perplexity financial planning transparency. When Perplexity accesses your Focus Financial Partners account data, the timestamp and specific information retrieved gets recorded automatically. You maintain full visibility into which financial details were accessed during each interaction. This tracking means you always know exactly what happened with your sensitive financial information.

Data Quality

When Focus Financial Partners delivers raw transaction data with up to 7 years of normalized brokerage and managed-account transaction history, Truthifi rebuilds historical information from multiple aggregation sources to correct these inconsistencies. Our normalization process fills data gaps and resolves ticker mismatches that could mislead Perplexity financial planning algorithms. This process delivers up to 10 years of clean, accurate transaction history for reliable analysis.

About Perplexity

Perplexity combines large language model reasoning with real-time web search, delivering answers that cite their sources. With MCP connector support, Perplexity can pull live portfolio data from financial institutions using Truthifi and ground every response in your actual balances, holdings, and transaction history — not hypothetical examples.

This search-plus-analysis architecture is especially effective for financial questions that benefit from current market context. When Perplexity analyzes your portfolio, it can simultaneously reference current fund performance data, fee benchmarks, and economic indicators to provide complete, sourced financial insights.

About Focus Financial Partners

Focus Financial Partners (Focus Partners) clients are typically served by one of the firm's 80+ partner brands — most commonly mass-affluent to high-net-worth households ($1M–$25M+ investable assets) inheriting an advisor relationship from a Focus partner firm acquisition, or seeking integrated wealth management with the operational scale of a national aggregator behind a local advisor.

Headquarters: New York, New York

Founded: 2006

AUM: $350+ billion in client assets under management/advisement across the Focus Partners (formerly Focus Financial Partners) network of 80+ partner firms (2024)

Account Types:

• Focus Partner Firm Brokerage

• Focus Partner Firm IRA

• Focus Partner Firm Roth IRA

• Focus Partner Firm SEP IRA

• Focus Partner Firm Trust Account

• Focus Partner Firm Managed Account

• Focus Partner Firm Donor-Advised Fund

• Focus Partner Firm Family Office Services

• Focus Partner Firm Multi-Family Office (e.g., Buckingham, Colony Group)

• Focus Partner Firm Custom Credit Solutions

Notable Facts:

• Focus Financial Partners (rebranded to 'Focus Partners' in 2024) is the largest US RIA aggregator by partner-firm count — operating a federation of 80+ partner wealth-management firms collectively managing $350+ billion in client assets. Focus acquires majority stakes in successful RIA practices while letting partner firms maintain their brand and operating autonomy.

• Focus was founded in 2006 by Rudy Adolf and grew rapidly through 60+ partner-firm acquisitions across the US, Canada, UK, and Australia. Focus IPO'd on the NYSE (ticker FOCS) in 2018 and was taken private in 2023 by Clayton Dubilier & Rice in a $7B leveraged buyout.

• Focus's partner-firm portfolio includes some of the most well-known mid-sized US wealth managers — Buckingham Strategic Wealth (Tulsa), The Colony Group (Boston), Connectus Wealth Advisors, GW & Wade (Boston), Joel Isaacson & Co. (NYC), Sentinel Pension Advisors — operating under their own brands within the Focus federation.

Frequently Asked Questions

Is it safe to connect my Focus Financial Partners account using Truthifi?

Connecting through Focus Financial Partners's OAuth 2.0 flow ensures your login credentials stay exactly where they belong: on Focus Financial Partners's own secure servers. When you connect, you're redirected to Focus Financial Partners's domain to log in directly, then grant specific read-only permissions before returning to Truthifi. Your username and password never pass through our systems. Perplexity receives only a scoped data token with read-only access, meaning it cannot move money, execute trades, or modify account settings. Every data request is logged for transparency, and you maintain full control through Focus Financial Partners's client portal authentication settings or our dashboard. Complete security details at https://truthifi.com/security.

What does Truthifi allow with my Focus Financial Partners data — and what does it block?

When you connect Perplexity to financial accounts, the AI cannot move money, place trades, or change account settings due to architectural limitations. The read-only access token from OAuth 2.0 flow prevents Perplexity from executing any transactions on your Focus Financial Partners account. Instead, Perplexity personal finance capabilities focus on surfacing your fee burden across funds, flagging allocation drift from your target, and modeling retirement scenarios using your actual contribution rate. Financial advisors provide guidance based on your full financial picture, while AI analysis supplements your understanding between professional meetings.

What about my financial advisor?

The relationship between Focus Financial Partners advisors and Perplexity creates a support system for your financial planning needs. Your advisor sets strategy and provides personalized recommendations, while Perplexity helps you research financial concepts, review your portfolio data, and prepare informed questions for your next meeting. AI analysis supplements — but does not replace — professional guidance.

What Focus Financial Partners account types does Truthifi support?

Truthifi supports connecting your Focus Financial Partners brokerage, IRA, Roth IRA, SEP IRA, 401(k) rollover, trust account, 529, or managed account accounts through its read-only MCP connector. Each account type is linked with the same security architecture — no trading, no transfers, no changes to your Focus Financial Partners settings. You can connect multiple account types simultaneously for a complete financial picture.

How does Truthifi compare to other options?

How do I disconnect Perplexity from Truthifi?

Your Perplexity Focus Financial Partners connection through Truthifi represents a new way to interact with your own financial data. No exports, no stale spreadsheets, no guesswork. Just your live Perplexity Focus Financial Partners portfolio view, analyzed whenever you have a question. Check your investment performance, run AI stock analysis, review fees across accounts, model retirement scenarios, or simply ask Perplexity to explain what changed since last month.

Because the data refreshes automatically using Truthifi's read-only connector, every answer reflects your current balances, holdings, and transaction history — not a snapshot from days or weeks ago. Whether you manage a single brokerage account or coordinate across multiple financial institutions, the combination of Perplexity and Truthifi puts real portfolio intelligence when you need it.

As Perplexity evolves, the financial insight it can extract from your Focus Financial Partners data will only deepen. This connection puts you closer to your own financial data. Privacy is central to the design: Truthifi never stores your credentials, and the read-only protocol means no AI assistant can execute transactions on your behalf. You stay in full control of what data is shared and can revoke access at any time through your account settings.

The result is financial transparency without financial risk — your data, your questions, on your schedule.

Congratulations! With your Focus Financial Partners account now connected through Truthifi, Perplexity can analyze your real portfolio data in real time. Track your investments, review your fees, and ask questions about your actual financial accounts. Your data flows using Truthifi's read-only MCP connector — Perplexity can see your data but cannot make trades, move funds, or alter your account settings in any way.

Start with a simple question like 'What is my current asset allocation?' or 'How have my investments performed this year?' to see the connection in action. From there, you can explore deeper analyses specific to your financial goals. As you continue using Perplexity with your Focus Financial Partners data, you may discover patterns in your spending, identify underperforming holdings, or find opportunities to reduce fees across your portfolio.

Each conversation builds on the last, giving you progressively richer financial awareness. The more questions you ask, the more value this connection delivers.

Do I need a paid Perplexity plan?

Where is my data stored?

How do I enable the Perplexity connection with Truthifi?

Does this replace my financial advisor?

No, connecting Focus Financial Partners through Truthifi does not replace your financial advisor. The platform offers data analysis, not advisory services, while Perplexity supplements advisors between meetings with account insights.

What is Truthifi?

Truthifi serves as an independent financial data platform that enables you to connect Perplexity to financial accounts from over 18,000 US institutions. The service operates on a subscription model and does not sell data, earn commissions, or sell financial products. Through secure MCP integration, Perplexity can access your Focus Financial Partners accounts and other holdings for AI financial planning purposes.

Who can see my data?

No external parties can access your Focus Financial Partners account information when using Perplexity for finance. Only Perplexity receives your data during active conversations, and we maintain a subscription model that never involves selling your financial information to third-party companies.

Informational only. Not financial advice. Consult a qualified financial advisor before making investment decisions. Truthifi is an independent platform. This guide reflects current product functionality as of May 2026.

Related guides

Try Focus Financial Partners with another AI assistant: ChatGPT · Claude · Grok · OpenClaw

Compare with similar providers: Stifel Nicolaus & Company · UBS Wealth Management · Bank of America Private Bank

Browse the hub: Perplexity for Finance · AI Financial Advisors hub

Learn more: RIA Decoded: What It Means, How It Works

About the author

Scott Blandford is Founder & CEO of Truthifi, where he leads the company’s vision for transparent, AI-powered financial intelligence. Before founding Truthifi, Scott spent 25+ years in financial services, including senior roles at Fidelity Investments, Merrill Lynch, Bank of America, and TIAA, building the data infrastructure that institutions rely on to manage wealth at scale. He writes about the technology reshaping how people connect with and understand their financial lives.

Reviewed by Mike Young, Head of Product at Truthifi. Mike has 20+ years building digital investment platforms at Merrill Lynch, TIAA, JP Morgan, and Vanguard.