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⏱ 10 min read
Searching for “Perplexity Apex Clearing”? You’re in the right place. Your Apex Clearing account holds your financial life: checking balances, investment positions, retirement savings. Until now, getting “AI for Apex Clearing” meant exporting CSVs, copying numbers, and hoping nothing was stale by the time you asked a question.
By Scott Blandford, Founder & CEO of Truthifi | Reviewed by Mike Young
Truthifi changes that. With a Perplexity Apex Clearing connection using Truthifi, Perplexity can see your live Apex Clearing portfolio data, balances, and transaction history. Truthifi rebuilds your historical data on connection: it fills gaps, corrects cost basis errors, and resolves ticker mismatches, so Perplexity works with clean, normalized data from day one. All of this happens through a read-only MCP connector that never touches your credentials and cannot move money.
This guide walks you through setup (about 5 minutes), explains exactly what Truthifi allows and blocks with your Apex Clearing data, and shows you how to turn raw financial data into actionable Apex Clearing AI insights with Perplexity.
Before you begin, you'll need:
A paid Perplexity subscription (Pro, Max, or Enterprise). MCP connectors require a paid plan. Free accounts cannot add custom connectors.
A Truthifi Connect account with at least one linked financial institution. Truthifi Connect is free to try, with paid plans from $5.99/month.
What You Need
How to Connect Perplexity to Your Apex Clearing Account
Open Settings in Perplexity. Go to perplexity.ai. Click your profile icon → Account Settings → Connectors.
Add the Truthifi connector. Click + Custom connector (top-right). In the modal, select "Remote". Enter Name: Truthifi, URL:
https://api.truthifi.com/mcp. Transport: Streamable HTTP (auto-detected). Auth type: OAuth 2.0.Authorize your accounts. Check the risk acknowledgement and click Add. Then click the Truthifi connector card to start the OAuth flow. Sign in to your Truthifi account, select which Apex Clearing accounts to share with Perplexity, confirm the read-only scope, and click Authorize.
Enable Truthifi per conversation. In any new chat, Perplexity automatically detects available connectors. If prompted, confirm you want to use Truthifi for the current session.
Verify the connection. Send: “What is my current asset allocation across all my connected accounts?” If Perplexity responds with your actual Apex Clearing holdings, the connection is live.
Example Prompts for Perplexity
Portfolio Deep Dive
Pull my complete asset allocation across all my Apex Clearing accounts and break it down by asset class, sector, and geography. Format the results as a table with dollar amounts and percentages for each category.
Fee Audit
Calculate the total expense ratios, advisory fees, and any other costs I'm paying across every fund and account in my Apex Clearing portfolio. Show me the dollar amount per year for each fee layer and the cumulative impact over 10 years assuming 7% annual growth.
Retirement Readiness
Run a retirement readiness analysis using my current Apex Clearing balances, contribution rate, and historical savings trajectory. Model three scenarios — conservative, moderate, and optimistic — and tell me at what age each scenario runs out of money. Present the results as a comparison table.
Stress Test
Stress-test my entire Apex Clearing portfolio against a 2008-style market crash, a 2020-style rapid drawdown, and a sustained stagflation environment. Show projected drawdown percentages and estimated recovery timelines for each scenario.
Tax-Loss Harvesting
Identify every tax-loss harvesting opportunity in my Apex Clearing taxable accounts. For each position with an unrealized loss, estimate the tax savings at a 24% federal bracket and suggest a replacement holding that maintains similar sector exposure.
Cash Flow Analysis
Analyze my spending and cash flow from my Apex Clearing transaction history over the past 6 months. Categorize expenses into fixed, variable, and discretionary. Calculate my savings rate and flag any months where I spent more than I earned.
Rebalancing Plan
Compare my current Apex Clearing portfolio to a standard 60/40 target allocation and to a three-fund lazy portfolio. For each comparison, show me where I'm overweight and underweight, and recommend specific rebalancing moves with dollar amounts.
Holdings Review
Review my top 10 holdings by portfolio weight and run a fundamental analysis on each — P/E ratio, dividend yield, 52-week performance, and analyst consensus. Flag any positions where concentration exceeds 10% of my total portfolio.
Account Overlap Check
Analyze the overlap between my Apex Clearing brokerage account and my retirement accounts. Identify any duplicate holdings, correlated positions, or sectors where I have unintentional concentration risk across accounts.
Financial Dashboard
Summarize my complete financial picture across all connected Apex Clearing accounts — total net worth, investment performance over the past 1, 3, and 5 years, total fees paid last year, and my current savings rate. Format this as an executive financial dashboard.
Why Truthifi?
Security
Your Apex Clearing username and password never touch Truthifi's servers. Authentication occurs directly on your provider's domain, creating a read-only, protocol-enforced connection secured with AES-256 encryption. Perplexity receives only scoped data tokens, never your actual credentials. You maintain complete control and can revoke access anytime at Apex Clearing's account-security settings or through your Truthifi dashboard.
Privacy
Your financial data stays under your complete control when using Truthifi. We never store login credentials from Apex Clearing or any financial institution. You decide which specific accounts Perplexity can access, creating selective permissions rather than blanket access. Data never gets sold to third parties, and connecting one AI tool doesn't automatically grant access to others.
Audit Trail
Every MCP data request is logged with complete session details for Perplexity financial planning transparency. When Perplexity accesses your Apex Clearing account data, the timestamp and specific information retrieved gets recorded automatically. You maintain full visibility into which financial details were accessed during each interaction. This tracking means you always know exactly what happened with your sensitive financial information.
Data Quality
When Apex Clearing delivers raw transaction data with up to 7 years of normalized brokerage transaction history including positions, trades, and tax lots, Truthifi rebuilds historical information from multiple aggregation sources to correct these inconsistencies. Our normalization process fills data gaps and resolves ticker mismatches that could mislead Perplexity financial planning algorithms.
This process delivers up to 10 years of clean, accurate transaction history for reliable analysis.
For the complete breakdown of which front-end brokers use Apex and how consolidation works, see our Apex Clearing brokers guide.
About Perplexity
Perplexity combines large language model reasoning with real-time web search, delivering answers that cite their sources. With MCP connector support, Perplexity can pull live portfolio data from financial institutions using Truthifi and ground every response in your actual balances, holdings, and transaction history — not hypothetical examples.
This search-plus-analysis architecture is especially effective for financial questions that benefit from current market context. When Perplexity analyzes your portfolio, it can simultaneously reference current fund performance data, fee benchmarks, and economic indicators to provide complete, sourced financial insights.
About Apex Clearing
Apex Clearing end-users are retail investors who hold brokerage accounts at one or more Apex-cleared fintechs (Webull, Public, SoFi Invest, Cash App Investing, Stash, eToro, and 200+ others) and want a single Apex User ID to view, link, and aggregate those underlying positions.
They are typically digitally native, app-first investors who may not even realize Apex is the entity custodying their assets, processing their trades, and issuing their tax statements until they need to connect an AI agent or third-party aggregator.
Headquarters: Dallas, Texas
Founded: 2012
AUM: $120B+ in custody assets across ~23M brokerage accounts (2026)
Account Types:
Apex User ID (multi-broker)
Cash brokerage accounts
Margin accounts
Traditional IRA
Roth IRA
Custodial UTMA/UGMA
Trust accounts
Notable Facts:
Apex Clearing Corporation was formed on May 31, 2012 as a joint venture between PEAK6 Investments and Penson Worldwide, acquiring Penson's clearing accounts, operations, and liabilities during Penson's reorganization; Apex is headquartered in Dallas, Texas with offices in Chicago and is a wholly owned subsidiary of Apex Fintech Solutions Inc.
On May 28, 2026, Apex announced that Cash App Investing (Block, Inc.) selected Apex Clearing as its new strategic clearing provider, migrating its 59M+ monthly transacting customers from DriveWealth onto Apex's proprietary Ascend (AscendOS) platform in tranches
Apex is led by CEO Bill Capuzzi (previously Convergex Group, Pershing LLC, DLJ) and serves as the back-end clearing and custody engine for 220+ fintech brokers including Webull, Public, SoFi Invest, eToro, Stash, TradeZero, M1 Finance (historical), and Cash App Investing; Apex also powers Coinbase Capital Markets' February 2026 'Everything Exchange' stock-trading launch
Apex-cleared brokers Truthifi supports
If you have positions at any of the brokers below, those positions are all custodied at Apex Clearing Corp. Connect each one individually using its dedicated guide, or connect via this Apex Clearing relationship for a consolidated view across all of them.
Webull — active-trader brokerage.
TradeZero — active-trader brokerage.
Cash App Investing — migrated to Apex Ascend May 2026.
MoneyLion — fintech brokerage.
Facet Wealth — subscription RIA, managed portfolios.
dub — copy-trading mobile broker.
Goalsetter — youth investing app.
Firstrade — discount broker.
Public — social investing platform.
SoFi Invest — fintech (partial Apex relationship for some products).
Stash — investing + banking app.
eToro US — US retail equity arm of the global broker.
Frequently Asked Questions
Is it safe to connect my Apex Clearing account using Truthifi?
Connecting through Apex Clearing's OAuth 2.0 flow ensures your login credentials stay exactly where they belong: on Apex Clearing's own secure servers. When you connect, you're redirected to Apex Clearing's domain to log in directly, then grant specific read-only permissions before returning to Truthifi. Your username and password never pass through our systems. Perplexity receives only a scoped data token with read-only access, meaning it cannot move money, execute trades, or modify account settings. Every data request is logged for transparency, and you maintain full control through Apex Clearing's account-security settings or our dashboard. Complete security details at https://truthifi.com/security.
What does Truthifi allow with my Apex Clearing data — and what does it block?
When you connect Perplexity to financial accounts, the AI cannot move money, place trades, or change account settings due to architectural limitations. The read-only access token from OAuth 2.0 flow prevents Perplexity from executing any transactions on your Apex Clearing account. Instead, Perplexity personal finance capabilities focus on surfacing your fee burden across funds, flagging allocation drift from your target, and modeling retirement scenarios using your actual contribution rate. Financial advisors provide guidance based on your full financial picture, while AI analysis supplements your understanding between professional meetings.
What about my financial advisor?
The relationship between Apex Clearing advisors and Perplexity creates a support system for your financial planning needs. Your advisor sets strategy and provides personalized recommendations, while Perplexity helps you research financial concepts, review your portfolio data, and prepare informed questions for your next meeting. AI analysis supplements — but does not replace — professional guidance.
What Apex Clearing account types does Truthifi support?
Truthifi supports connecting your Apex Clearing apex user id (multi-broker), cash brokerage accounts, margin accounts, traditional ira, roth ira, custodial utma/ugma accounts through its read-only MCP connector. Each account type is linked with the same security architecture — no trading, no transfers, no changes to your Apex Clearing settings. You can connect multiple account types simultaneously for a complete financial picture.
How does Truthifi compare to other options?
Feature | Truthifi + AI | Manual Upload | No Connection |
|---|---|---|---|
Live portfolio data | Live at query time | Manual export each session | Not available |
Read-only access | Protocol-enforced | Full account needed | N/A |
Credential storage | Never stored | Stored by tool | N/A |
Multi-account view | Unified across accounts | One at a time | N/A |
Cost basis | Normalized | Raw broker data | N/A |
Historical depth | Rebuilt on connection | Current only | N/A |
up to 7 years of normalized brokerage transaction history including positions, trades, and tax lots | Corrected automatically | As-is from broker | N/A |
Apex Clearing + Perplexity | AI financial planning with live data | Manual comparison | No analysis |
How do I disconnect Perplexity from Truthifi?
Disconnect anytime through Perplexity Settings → Connectors → Truthifi → Remove. You can also revoke access from your Apex Clearing account-security settings or from your Truthifi account dashboard at truthifi.com. Removing the connector immediately ends Perplexity's read access to your accounts.
Is connecting my Apex Clearing account using Truthifi safe?
When you connect Apex Clearing to Perplexity, your login happens directly on your bank's secure domain through their official authentication system for Perplexity financial planning.
What can Truthifi actually do with my Apex Clearing data?
With Perplexity, you can analyze your Apex Clearing portfolio allocations to identify concentration risks across multiple investment accounts.
Do I need a paid Perplexity plan?
Yes, you'll need a Pro subscription at $20/mo to use Truthifi with Perplexity. Custom MCP connectors require the Pro tier — free accounts cannot access the Apex Clearing integration. Pro also gives you advanced reasoning models, longer context windows, and unlimited Pro searches for in-depth analysis of your Apex Clearing portfolio.
Where is my data stored?
Your Apex Clearing data stays where it belongs. Perplexity does not store account information between conversations — the AI sees your live data only during active sessions through the read-only MCP connector. Truthifi holds only an encrypted OAuth token to maintain the connection; no balances, transactions, or holdings are persisted on our servers.
How do I enable the Perplexity connection with Truthifi?
Open Perplexity at perplexity.ai and navigate to Settings → Connectors. Click Add custom connector and enter Truthifi as the name and https://api.truthifi.com/mcp as the URL. Authorize through Truthifi's OAuth flow with your Apex Clearing account, select which accounts to share, and confirm read-only access. Setup takes about 5 minutes.
Does this replace my financial advisor?
No, connecting Apex Clearing through Truthifi does not replace your financial advisor. The platform offers data analysis, not advisory services, while Perplexity supplements advisors between meetings with account insights.
What is Truthifi?
Truthifi serves as an independent financial data platform that enables you to connect Perplexity to financial accounts from over 18,000 US institutions. The service operates on a subscription model and does not sell data, earn commissions, or sell financial products. Through secure MCP integration, Perplexity can access your Apex Clearing accounts and other holdings for AI financial planning purposes.
Who can see my data?
No external parties can access your Apex Clearing account information when using Perplexity for finance. Only Perplexity receives your data during active conversations, and we maintain a subscription model that never involves selling your financial information to third-party companies.
Informational only. Not financial advice. Consult a qualified financial advisor before making investment decisions. Truthifi is an independent platform. This guide reflects current product functionality as of May 2026.
About the author
Scott Blandford is Founder & CEO of Truthifi, where he leads the company’s vision for transparent, AI-powered financial intelligence. Before founding Truthifi, Scott spent 25+ years in financial services, including senior roles at Fidelity Investments, Merrill Lynch, Bank of America, and TIAA, building the data infrastructure that institutions rely on to manage wealth at scale. He writes about the technology reshaping how people connect with and understand their financial lives.
Reviewed by Mike Young, Head of Product at Truthifi. Mike has 20+ years building digital investment platforms at Merrill Lynch, TIAA, JP Morgan, and Vanguard.
⏱ 10 min read
Searching for “Perplexity Apex Clearing”? You’re in the right place. Your Apex Clearing account holds your financial life: checking balances, investment positions, retirement savings. Until now, getting “AI for Apex Clearing” meant exporting CSVs, copying numbers, and hoping nothing was stale by the time you asked a question.
By Scott Blandford, Founder & CEO of Truthifi | Reviewed by Mike Young
Truthifi changes that. With a Perplexity Apex Clearing connection using Truthifi, Perplexity can see your live Apex Clearing portfolio data, balances, and transaction history. Truthifi rebuilds your historical data on connection: it fills gaps, corrects cost basis errors, and resolves ticker mismatches, so Perplexity works with clean, normalized data from day one. All of this happens through a read-only MCP connector that never touches your credentials and cannot move money.
This guide walks you through setup (about 5 minutes), explains exactly what Truthifi allows and blocks with your Apex Clearing data, and shows you how to turn raw financial data into actionable Apex Clearing AI insights with Perplexity.
Before you begin, you'll need:
A paid Perplexity subscription (Pro, Max, or Enterprise). MCP connectors require a paid plan. Free accounts cannot add custom connectors.
A Truthifi Connect account with at least one linked financial institution. Truthifi Connect is free to try, with paid plans from $5.99/month.
What You Need
How to Connect Perplexity to Your Apex Clearing Account
Open Settings in Perplexity. Go to perplexity.ai. Click your profile icon → Account Settings → Connectors.
Add the Truthifi connector. Click + Custom connector (top-right). In the modal, select "Remote". Enter Name: Truthifi, URL:
https://api.truthifi.com/mcp. Transport: Streamable HTTP (auto-detected). Auth type: OAuth 2.0.Authorize your accounts. Check the risk acknowledgement and click Add. Then click the Truthifi connector card to start the OAuth flow. Sign in to your Truthifi account, select which Apex Clearing accounts to share with Perplexity, confirm the read-only scope, and click Authorize.
Enable Truthifi per conversation. In any new chat, Perplexity automatically detects available connectors. If prompted, confirm you want to use Truthifi for the current session.
Verify the connection. Send: “What is my current asset allocation across all my connected accounts?” If Perplexity responds with your actual Apex Clearing holdings, the connection is live.
Example Prompts for Perplexity
Portfolio Deep Dive
Pull my complete asset allocation across all my Apex Clearing accounts and break it down by asset class, sector, and geography. Format the results as a table with dollar amounts and percentages for each category.
Fee Audit
Calculate the total expense ratios, advisory fees, and any other costs I'm paying across every fund and account in my Apex Clearing portfolio. Show me the dollar amount per year for each fee layer and the cumulative impact over 10 years assuming 7% annual growth.
Retirement Readiness
Run a retirement readiness analysis using my current Apex Clearing balances, contribution rate, and historical savings trajectory. Model three scenarios — conservative, moderate, and optimistic — and tell me at what age each scenario runs out of money. Present the results as a comparison table.
Stress Test
Stress-test my entire Apex Clearing portfolio against a 2008-style market crash, a 2020-style rapid drawdown, and a sustained stagflation environment. Show projected drawdown percentages and estimated recovery timelines for each scenario.
Tax-Loss Harvesting
Identify every tax-loss harvesting opportunity in my Apex Clearing taxable accounts. For each position with an unrealized loss, estimate the tax savings at a 24% federal bracket and suggest a replacement holding that maintains similar sector exposure.
Cash Flow Analysis
Analyze my spending and cash flow from my Apex Clearing transaction history over the past 6 months. Categorize expenses into fixed, variable, and discretionary. Calculate my savings rate and flag any months where I spent more than I earned.
Rebalancing Plan
Compare my current Apex Clearing portfolio to a standard 60/40 target allocation and to a three-fund lazy portfolio. For each comparison, show me where I'm overweight and underweight, and recommend specific rebalancing moves with dollar amounts.
Holdings Review
Review my top 10 holdings by portfolio weight and run a fundamental analysis on each — P/E ratio, dividend yield, 52-week performance, and analyst consensus. Flag any positions where concentration exceeds 10% of my total portfolio.
Account Overlap Check
Analyze the overlap between my Apex Clearing brokerage account and my retirement accounts. Identify any duplicate holdings, correlated positions, or sectors where I have unintentional concentration risk across accounts.
Financial Dashboard
Summarize my complete financial picture across all connected Apex Clearing accounts — total net worth, investment performance over the past 1, 3, and 5 years, total fees paid last year, and my current savings rate. Format this as an executive financial dashboard.
Why Truthifi?
Security
Your Apex Clearing username and password never touch Truthifi's servers. Authentication occurs directly on your provider's domain, creating a read-only, protocol-enforced connection secured with AES-256 encryption. Perplexity receives only scoped data tokens, never your actual credentials. You maintain complete control and can revoke access anytime at Apex Clearing's account-security settings or through your Truthifi dashboard.
Privacy
Your financial data stays under your complete control when using Truthifi. We never store login credentials from Apex Clearing or any financial institution. You decide which specific accounts Perplexity can access, creating selective permissions rather than blanket access. Data never gets sold to third parties, and connecting one AI tool doesn't automatically grant access to others.
Audit Trail
Every MCP data request is logged with complete session details for Perplexity financial planning transparency. When Perplexity accesses your Apex Clearing account data, the timestamp and specific information retrieved gets recorded automatically. You maintain full visibility into which financial details were accessed during each interaction. This tracking means you always know exactly what happened with your sensitive financial information.
Data Quality
When Apex Clearing delivers raw transaction data with up to 7 years of normalized brokerage transaction history including positions, trades, and tax lots, Truthifi rebuilds historical information from multiple aggregation sources to correct these inconsistencies. Our normalization process fills data gaps and resolves ticker mismatches that could mislead Perplexity financial planning algorithms.
This process delivers up to 10 years of clean, accurate transaction history for reliable analysis.
For the complete breakdown of which front-end brokers use Apex and how consolidation works, see our Apex Clearing brokers guide.
About Perplexity
Perplexity combines large language model reasoning with real-time web search, delivering answers that cite their sources. With MCP connector support, Perplexity can pull live portfolio data from financial institutions using Truthifi and ground every response in your actual balances, holdings, and transaction history — not hypothetical examples.
This search-plus-analysis architecture is especially effective for financial questions that benefit from current market context. When Perplexity analyzes your portfolio, it can simultaneously reference current fund performance data, fee benchmarks, and economic indicators to provide complete, sourced financial insights.
About Apex Clearing
Apex Clearing end-users are retail investors who hold brokerage accounts at one or more Apex-cleared fintechs (Webull, Public, SoFi Invest, Cash App Investing, Stash, eToro, and 200+ others) and want a single Apex User ID to view, link, and aggregate those underlying positions.
They are typically digitally native, app-first investors who may not even realize Apex is the entity custodying their assets, processing their trades, and issuing their tax statements until they need to connect an AI agent or third-party aggregator.
Headquarters: Dallas, Texas
Founded: 2012
AUM: $120B+ in custody assets across ~23M brokerage accounts (2026)
Account Types:
Apex User ID (multi-broker)
Cash brokerage accounts
Margin accounts
Traditional IRA
Roth IRA
Custodial UTMA/UGMA
Trust accounts
Notable Facts:
Apex Clearing Corporation was formed on May 31, 2012 as a joint venture between PEAK6 Investments and Penson Worldwide, acquiring Penson's clearing accounts, operations, and liabilities during Penson's reorganization; Apex is headquartered in Dallas, Texas with offices in Chicago and is a wholly owned subsidiary of Apex Fintech Solutions Inc.
On May 28, 2026, Apex announced that Cash App Investing (Block, Inc.) selected Apex Clearing as its new strategic clearing provider, migrating its 59M+ monthly transacting customers from DriveWealth onto Apex's proprietary Ascend (AscendOS) platform in tranches
Apex is led by CEO Bill Capuzzi (previously Convergex Group, Pershing LLC, DLJ) and serves as the back-end clearing and custody engine for 220+ fintech brokers including Webull, Public, SoFi Invest, eToro, Stash, TradeZero, M1 Finance (historical), and Cash App Investing; Apex also powers Coinbase Capital Markets' February 2026 'Everything Exchange' stock-trading launch
Apex-cleared brokers Truthifi supports
If you have positions at any of the brokers below, those positions are all custodied at Apex Clearing Corp. Connect each one individually using its dedicated guide, or connect via this Apex Clearing relationship for a consolidated view across all of them.
Webull — active-trader brokerage.
TradeZero — active-trader brokerage.
Cash App Investing — migrated to Apex Ascend May 2026.
MoneyLion — fintech brokerage.
Facet Wealth — subscription RIA, managed portfolios.
dub — copy-trading mobile broker.
Goalsetter — youth investing app.
Firstrade — discount broker.
Public — social investing platform.
SoFi Invest — fintech (partial Apex relationship for some products).
Stash — investing + banking app.
eToro US — US retail equity arm of the global broker.
Frequently Asked Questions
Is it safe to connect my Apex Clearing account using Truthifi?
Connecting through Apex Clearing's OAuth 2.0 flow ensures your login credentials stay exactly where they belong: on Apex Clearing's own secure servers. When you connect, you're redirected to Apex Clearing's domain to log in directly, then grant specific read-only permissions before returning to Truthifi. Your username and password never pass through our systems. Perplexity receives only a scoped data token with read-only access, meaning it cannot move money, execute trades, or modify account settings. Every data request is logged for transparency, and you maintain full control through Apex Clearing's account-security settings or our dashboard. Complete security details at https://truthifi.com/security.
What does Truthifi allow with my Apex Clearing data — and what does it block?
When you connect Perplexity to financial accounts, the AI cannot move money, place trades, or change account settings due to architectural limitations. The read-only access token from OAuth 2.0 flow prevents Perplexity from executing any transactions on your Apex Clearing account. Instead, Perplexity personal finance capabilities focus on surfacing your fee burden across funds, flagging allocation drift from your target, and modeling retirement scenarios using your actual contribution rate. Financial advisors provide guidance based on your full financial picture, while AI analysis supplements your understanding between professional meetings.
What about my financial advisor?
The relationship between Apex Clearing advisors and Perplexity creates a support system for your financial planning needs. Your advisor sets strategy and provides personalized recommendations, while Perplexity helps you research financial concepts, review your portfolio data, and prepare informed questions for your next meeting. AI analysis supplements — but does not replace — professional guidance.
What Apex Clearing account types does Truthifi support?
Truthifi supports connecting your Apex Clearing apex user id (multi-broker), cash brokerage accounts, margin accounts, traditional ira, roth ira, custodial utma/ugma accounts through its read-only MCP connector. Each account type is linked with the same security architecture — no trading, no transfers, no changes to your Apex Clearing settings. You can connect multiple account types simultaneously for a complete financial picture.
How does Truthifi compare to other options?
Feature | Truthifi + AI | Manual Upload | No Connection |
|---|---|---|---|
Live portfolio data | Live at query time | Manual export each session | Not available |
Read-only access | Protocol-enforced | Full account needed | N/A |
Credential storage | Never stored | Stored by tool | N/A |
Multi-account view | Unified across accounts | One at a time | N/A |
Cost basis | Normalized | Raw broker data | N/A |
Historical depth | Rebuilt on connection | Current only | N/A |
up to 7 years of normalized brokerage transaction history including positions, trades, and tax lots | Corrected automatically | As-is from broker | N/A |
Apex Clearing + Perplexity | AI financial planning with live data | Manual comparison | No analysis |
How do I disconnect Perplexity from Truthifi?
Disconnect anytime through Perplexity Settings → Connectors → Truthifi → Remove. You can also revoke access from your Apex Clearing account-security settings or from your Truthifi account dashboard at truthifi.com. Removing the connector immediately ends Perplexity's read access to your accounts.
Is connecting my Apex Clearing account using Truthifi safe?
When you connect Apex Clearing to Perplexity, your login happens directly on your bank's secure domain through their official authentication system for Perplexity financial planning.
What can Truthifi actually do with my Apex Clearing data?
With Perplexity, you can analyze your Apex Clearing portfolio allocations to identify concentration risks across multiple investment accounts.
Do I need a paid Perplexity plan?
Yes, you'll need a Pro subscription at $20/mo to use Truthifi with Perplexity. Custom MCP connectors require the Pro tier — free accounts cannot access the Apex Clearing integration. Pro also gives you advanced reasoning models, longer context windows, and unlimited Pro searches for in-depth analysis of your Apex Clearing portfolio.
Where is my data stored?
Your Apex Clearing data stays where it belongs. Perplexity does not store account information between conversations — the AI sees your live data only during active sessions through the read-only MCP connector. Truthifi holds only an encrypted OAuth token to maintain the connection; no balances, transactions, or holdings are persisted on our servers.
How do I enable the Perplexity connection with Truthifi?
Open Perplexity at perplexity.ai and navigate to Settings → Connectors. Click Add custom connector and enter Truthifi as the name and https://api.truthifi.com/mcp as the URL. Authorize through Truthifi's OAuth flow with your Apex Clearing account, select which accounts to share, and confirm read-only access. Setup takes about 5 minutes.
Does this replace my financial advisor?
No, connecting Apex Clearing through Truthifi does not replace your financial advisor. The platform offers data analysis, not advisory services, while Perplexity supplements advisors between meetings with account insights.
What is Truthifi?
Truthifi serves as an independent financial data platform that enables you to connect Perplexity to financial accounts from over 18,000 US institutions. The service operates on a subscription model and does not sell data, earn commissions, or sell financial products. Through secure MCP integration, Perplexity can access your Apex Clearing accounts and other holdings for AI financial planning purposes.
Who can see my data?
No external parties can access your Apex Clearing account information when using Perplexity for finance. Only Perplexity receives your data during active conversations, and we maintain a subscription model that never involves selling your financial information to third-party companies.
Informational only. Not financial advice. Consult a qualified financial advisor before making investment decisions. Truthifi is an independent platform. This guide reflects current product functionality as of May 2026.
About the author
Scott Blandford is Founder & CEO of Truthifi, where he leads the company’s vision for transparent, AI-powered financial intelligence. Before founding Truthifi, Scott spent 25+ years in financial services, including senior roles at Fidelity Investments, Merrill Lynch, Bank of America, and TIAA, building the data infrastructure that institutions rely on to manage wealth at scale. He writes about the technology reshaping how people connect with and understand their financial lives.
Reviewed by Mike Young, Head of Product at Truthifi. Mike has 20+ years building digital investment platforms at Merrill Lynch, TIAA, JP Morgan, and Vanguard.
Related guides
Disclaimer: This article is for educational purposes only and does not constitute financial, tax, or legal advice. It should not be construed as a personalized recommendation regarding any investment, financial advisor, or financial product. All calculations use hypothetical scenarios and historical return assumptions; actual results will vary. Past performance does not guarantee future results. Consult a qualified financial professional for guidance specific to your situation. Truthifi is an investment monitoring platform — not a financial advisor, broker-dealer, or tax professional. Truthifi does not manage assets, recommend investments, sell financial products, or provide personalized financial advice. Truthifi earns no revenue from advisor referrals, product commissions, or AUM fees. Statistics and data cited reflect publicly available sources current as of the article's publication date. Sources are linked throughout.
Disclaimer: This article is for educational purposes only and does not constitute financial, tax, or legal advice. It should not be construed as a personalized recommendation regarding any investment, financial advisor, or financial product. All calculations use hypothetical scenarios and historical return assumptions; actual results will vary. Past performance does not guarantee future results. Consult a qualified financial professional for guidance specific to your situation. Truthifi is an investment monitoring platform — not a financial advisor, broker-dealer, or tax professional. Truthifi does not manage assets, recommend investments, sell financial products, or provide personalized financial advice. Truthifi earns no revenue from advisor referrals, product commissions, or AUM fees. Statistics and data cited reflect publicly available sources current as of the article's publication date. Sources are linked throughout.
Disclaimer: This article is for educational purposes only and does not constitute financial, tax, or legal advice. It should not be construed as a personalized recommendation regarding any investment, financial advisor, or financial product. All calculations use hypothetical scenarios and historical return assumptions; actual results will vary. Past performance does not guarantee future results. Consult a qualified financial professional for guidance specific to your situation. Truthifi is an investment monitoring platform — not a financial advisor, broker-dealer, or tax professional. Truthifi does not manage assets, recommend investments, sell financial products, or provide personalized financial advice. Truthifi earns no revenue from advisor referrals, product commissions, or AUM fees. Statistics and data cited reflect publicly available sources current as of the article's publication date. Sources are linked throughout.
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